Aggregate Knowledge is the sole pure-play data management and ad optimization platform (DMP) company. AK's Discovery Platform provides the centralized data management and warehousing infrastructure to ingest and normalize advertising data (including offline data), manage audiences, build custom segments, and distribute them to any media channel.
AK's real-time reporting infrastructure provides industry-defining granularity and transparency with actionable insights into exactly WHAT (creative), WHERE (inventory/placement), and WHO (audience) is driving performance.
The AK real-time decision engine automates audience distribution and analyzes every impression to dynamically combine cost savings and performance improvements into a singular optimization suite.
Specifically, the AK Discovery Platform:
- Makes it easy to take ownership of all data to create, measure, and normalize audiences, making customer segmentation actionable.
- Pushes custom segments to exchanges, trading desks, DSPs, networks, and publishers to give apples-to-apples accountability on all channels.
- Adds cost control and intelligence to media buying and planning with actionable analytics and visibility, including reach and frequency at the user level.
- Provides a scalable real-time decision engine to package and distribute the best audiences, to buy the right media, and show the best possible creative, dynamically with every call.
- Offers dynamic creative to deliver thousands of creative variations, individualized to each user's needs and interests.
Agknow™ business consultation services enable and support the Aggregate Knowledge Discovery Platform solutions for customers and deliver differentiated experiences to their end users.
Funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners, the company's management team includes veterans from AOL, Blockbuster, Google DoubleClick, Intuit, Kodak, Microsoft, Quigo, Rapt, Salesforce.com, Specific Media, Sun Microsystems, and Tribe.net.
Aggregate Knowledge has been acknowledged as an AlwaysOn Media 100 Top Private Company winner, a Red Herring 100 winner, an AlwaysOn Global 250 winner, and a Supernova Connected Innovator.
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