Closed Loop Customer Targeting
ThinkEquity LLC Industry Report,
Michael Huang
December 2008
Aggregate Knowledge leverages a sophisticated super computing architecture to deliver highly targeted products and content to specific online customers based on what is being purchased and viewed by others on the web in real time. Favorable secular trends - rising importance of the online channel, increasing ROI accountability of marketing executives and the online channel, increasing need to deliver one-on-one customer experiences, and notable marketing resource constraints are all driving a need for Aggregate Knowledge-type solutions.
The recommendation engine ... could represent key components of an overall closed loop customer targeting system, potentially powering content across various online channels and feeding into and working with content, analytics, and other targeting services.
To access the report in PDF format, click here.
Which Personalization Tools Work
For eCommerce - And Why
Forrester Research Report, Sucharita Mulpuru
December 2007
While Web site personalization has been a hot eCommerce topic for years, managers of online businesses know that executing Web site personalization is not easy. In spite of consumer affinity for personalization, few companies other than Amazon.com and Netflix execute it in a turnkey, efficient, and effective way. As evidenced by these success stories, eCommerce personalization can be very rewarding. However, most eCommerce sites that do personalize their experiences carry the process out manually. That no longer needs to be the case, as personalization is now easier than ever: Fast integration and a significant decrease in deployment costs mean that it is now time for eBusiness executives to reconsider off-the-shelf personalization tools.
The December 2007 research report “Which Personalization Tools Work for eCommerce - And Why” from independent research firm Forrester Research, Inc. details how Aggregate Knowledge and a group of personalization vendors have created automated solutions to make eCommerce personalization easier.
To access the report, click here.
what we are
leadership
investors
careers
press releases
in the news
analystspress kit
events
people who read this also read:
