It's time to step away from traditional marketing and put your customers in control. Put your customers in the driver's seat to create powerful new ways to attract, convert, and retain other customers.

Join industry leaders from JupiterResearch, Bazaarvoice, and Aggregate Knowledge to hear best practices and hot new strategies for customer-driven marketing and merchandising.

You'll learn:

	Tips for driving conversions through user generated content
	How discovery exposes more products with every click
	Best practices for engaging customers through all your marketing and sales channels
	Myth busting Web 2.0

Speakers:

	Patti Freeman Evans Analyst JupiterResearch
	Sam Decker Chief Marketing Officer Bazaarvoice
	Dave Peterson Chief Marketing Officer Aggregate Knowledge

Recorded:
Wednesday, February 27