Forrester Research Report - Which Personalization Tools Work
For eCommerce - And Why
by Sucharita Mulpuru
 
While Web site personalization has been a hot eCommerce topic for years, managers of online businesses know that executing Web site personalization is not easy. In spite of consumer affinity for personalization, few companies other than Amazon.com and Netflix execute it in a turnkey, efficient, and effective way. As evidenced by these success stories, eCommerce personalization can be very rewarding. However, most eCommerce sites that do personalize their experiences carry the process out manually. That no longer needs to be the case, as personalization is now easier than ever: Fast integration and a significant decrease in deployment costs mean that it is now time for eBusiness executives to reconsider off-the-shelf personalization tools.

The December 2007 research report “Which Personalization Tools Work for eCommerce - And Why” from independent research firm Forrester Research, Inc. details how Aggregate Knowledge and a group of personalization vendors have created automated solutions to make eCommerce personalization easier.

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