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AK in the News

May 2013

Vator News

Five Tips to Drive R&D Culture in a Fast Moving Startup

MarketingProfs

Social Media Delivers Highest-Quality Users in Ad Campaigns

Marketing Forecast

Social Media Gaining in Reach Efficiency, Funnel Attribution

BizReport

How to Get More from Social

CMSWire

Aggregate Knowledge Report Identifies Best Channels for Digital Marketing

DM Confidential

The Social Channel Delivered the Highest-Quality Users and Drove More Conversions in Q1 2013

MarketingCharts

Social Ads Continue to be Exceptionally Good at Delivering High-Quality Users

AdOpsOnline

Aggregate Knowledge’s Q1 Media Intelligence Report Unlocks Key Media Buying Insights for Advertisers

Adotas

Today’s Burning Question: eBay to Challenge Amazon’s Ad Exchange

AllFacebook

Study: Facebook, Other Social Networks Deliver Highest-Quality Users in Ad Campaigns

Forbes

Mobile Ads Hit 30% of Facebook’s Q1 Revenues – But at a Cost

AllFacebook

Facebook Highlights 1Q 2013 Advertising Achievements

 

April 2013

Adotas

Not All DMPs are Created Equal: What Every Smart Marketer Should Know

Today’s Burning Question: IAB Internet Advertising Revenue Report

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

MediaPost Marketing Daily

All Good Recipes Include Cookies

AdExchanger

Shift Goes After Adobe, Salesforce.com With Open Marketing Cloud

AllFacebook

Shift Open Marketing Cloud Debuts With Suite Of Best-In-Class Apps

PandoDaily

SHIFT Makes Marketing a Team Sport, Adds 12 Technology Partners to Its Open Marketing Cloud

The Next Web

SHIFT Takes on Salesforce With Its Open Marketing Cloud, Consisting of 12 ‘Best in Class’ Apps

Adotas
Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together

 

March 2013

The Motley Fool

The Marketing Measurement War: Facebook vs. Google

BizReport

LiveRamp, Aggregate Knowledge Team for Online, Offline Data Tracking

Ad Ops

Aggregate Knowledge Partners with LiveRamp to Onboard Exclusive Offline Transactional Data

AllFacebook

Facebook Measurement’s James Dailey, Aggregate Knowledge’s Rob Gatto Discuss Cross-Publisher Measurement Effectiveness

Marketing Magazine Austrailia

B2B Big Plays: News and Events from the Planet

MrWeb

Media Intelligence Specialist Aggregate Knowledge Has Appointed Sarah Ripmaster as Senior Vice President

Bruce Clay Blog

Keynote Conversation: Grady Burnett, Facebook

Ad Ops Online

Aggregate Knowledge Selected by AlwaysOn as a 2013 OnMedia 100 Company to Watch

Business Insider

Instant MBA: Be Honest With Yourself About the Company

 

February 2013

Adotas

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Integrated Solutions for Retailers

Five Things All Retailers Should Know About Their Data

MarketingCharts

Ads on Social Seen Highly Efficient in Reaching High-Quality Users

LeonardSipes.com

The Impact of Social Media Per Research

CMO.com

Portals And Social Undervalued In Conversions: Aggregate Knowledge

BizReport

Study: Which Channels will Create High Returns for Your Brand

BtoB

Study: Ads on social networks perform 2.5 times better than ads on other channels

CMSWire

Aggregate Knowledge Report Finds Best Place to Buy Ads is Social Media

Ad Ops

Aggregate Knowledge Releases Industry’s First Global Media Intelligence Report

ClickZ

Portals and Social Undervalued in Conversions: Aggregate Knowledge

AdExchanger

News Roundup: Network’s Low Quality Reach

Ad Age

Aggregate Knowledge’s Matt Curcio Says Cool Data Isn’t Always the Right Data

Adotas

Reaction: Yahoo’s Contextual Ad Alliance with Google

This Week’s Burning Question: Big Data vs. Creative

I-COM

In US, Aggregate Knowledge Acquires Quantivo to Accelerate Platform Innovation

 

January 2013

VentureBeat

Aggregate Knowledge Gets ‘Big Data’ Boost With Quantivo Buy-Up (Exclusive)

1to1 Media

Aggregate Knowledge Acquires Marketing Analytics Company, Quantivo

WebProNews

Some Highlights For Marketers From Facebook’s Earnings

Ad Ops Online

Aggregate Knowledge Acquires Quantivo to Accelerate Platform Innovation

Silicon Valley Business Journal

Aggregate Knowledge Buys Quantivo in Ad-Tech/Marketing Deal

MrWeb

Aggregate Knowledge Buys Behavior Analyst Quantivo

BtoB

Aggregate Knowledge Acquires Quantivo

Forbes

By The Numbers: Everything You Want To Know About How Facebook Ads Fared In Q4

AllFacebook

Facebook COO Sheryl Sandberg Uses 4Q Earnings Call to Tout Advertising Success Stories

SeekingAlpha

Facebook’s CEO Discusses Q4 2012 Results – Earnings Call Transcript

Adweek

Study: Facebook Leads to 24% Sales Boost; Social Network Brings New Users at Lower Cost, per Aggregate Knowledge

Adotas

AFAIK: Aggregate Knowledge and Facebook Study

Direct Marketing News

Three Ways to Avoid Data Leakage Nightmares

MediaPost Marketing Daily

Top 5 Media-Buying Predictions for 2013

Adotas
Reaction to Facebook’s New Search Feature

Vator News

Lessons Learned in a Company Turnaround

Adotas

Industry Leaders Offer Predictions for 2013

December 2012

Adotas

New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee

Daily Research News Online

AK Extends MIP with Multi-Platform View

Ad Ops Online

Aggregate Knowledge Launches Next Generation Media Intelligence Platform

The Social Media News

Aggregate Knowledge Updates Media Intelligence Platform, Introduces …

CMS Wire

Aggregate Knowledge Updates Media Intelligence Platform, Introduces Marketing Improvement Guarantee

Destination CRM

Aggregate Knowledge Rolls Out Enhanced Media Intelligence Platform

ClickZ

Aggregate Knowledge Lets Advertisers See “What If?

BizReport

Platform Promises to Increase Reach, Sales for Online Brands

Wall Street Journal

Aggregate Knowledge Launches Next Generation Media Intelligence Platform

November 2012

GIGAOM

Hang On, Maybe Facebook Did Drive Black Friday Sales After All

Ad Exchanger

Aggregate Knowledge Is A Media Intelligence Platform Says CEO Jakubowski

Ad Ops Online

Digital Advertising Veteran Rob Gatto Joins Aggregate Knowledge as President

October 2012

Daily Research News

New President for Aggregate Knowledge

September 2012

LiveRamp Blog

Increase Conversions 2 to 5X Using Offline Data Sources

PointRoll Vimeo

OnPoint Audience Analytics Powered by Aggregate Knowledge

July 2012

OMMA Data & Targeting

Panel: Grill the Vendors – Attribution Nation

Ad Exchanger

“What If” Optimization

Aggregate Knowledge

Tumultuous Weekend for Many Internet Platform Companies, Not So for AK!

June 2012

Data Marketing Summit

Whole Equation: Good Data + Compelling Messages

Bloomberg

Aggregate Knowledge Helps Brands Measure Their Facebook Performance

imedia Connection

Why DMPs are the Keystone of Data-Driven Marketing

March 2012

Business Wire

Dedicated Media Selects Aggregate Knowledge as Its Media Intelligence Platform

January 2012

Silicon Angle

Fusion-io’s Three Big Drivers in 2012