In November, Omnicom set up its own internal data management platform to help address that potential waste… Read more.
The combination of Neustar’s real-time, offline and online marketing solutions and Aggregate Knowledge’s media intelligence platform is expected to provide agencies and marketers with the ability to plan, target, engage and measure cross-channel campaigns more effectively… Read more here.
Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by Neustar Aggregate Knowledge… Read more.
The story of 2013 is big data. Information is everywhere. Every time a consumer clicks a link on the Web, makes a purchase or interacts with customer service, they leave a trail of data that can provide valuable insights about their relationship with a company… Read more.
Neustar is out with its third quarter instalment of the “Global Media Intelligence Report,” and the key takeaway is that social media advertisingis better performing, at a more cost-efficient price, than other marketing channels — portals, networks, and exchanges… Read more.
According to the Neustar Aggregate Knowledge Global Media Intelligence Report, social networks were 58% more efficient than ad exchanges and delivered quality users who can drive business to brands… Read more.
During Q3, social again beat portals, networks, and exchanges in user quality index, according to the latest quarterly “Global Media Intelligence Report” from Neustar Aggregate Knowledge… Read more.
I asked Rob Gatto, president of Neustar’s Aggregate Knowledge, to do something harder than simply explain why he think his offering is better: I asked him to spell out the pros and cons of both sides of the ultimate DMP debate… Read more here.
You need to understand which audience is more likely to help you achieve the business goal and what that audience looks like, says Pascal Bensoussan, CSO at Aggregate Knowledge in San Mateo, CA… Read more.
Imagine a time when you set a media buy to reach a specific audience, when an automated trading desk completes the order to reach that audience no matter the medium… Read more.
The Q3 Global Media Intelligence Report from Aggregate Knowledge indicates social platforms are performing well for many brands… Read more here.
Neustar’s Aggregate Knowledge, a data management platform (DMP), has released their Q3 Global Media Intelligence Report. The data comes from AK’s platform and targets Fortune 500 CMOs… Read more here.
A new report from Neustar’s Aggregate Knowledge notes the strong performance of advertising in social channels in terms of reach (58% better than exchanges) and the ability to deliver more high-quality buyers than ad portals, networks, and exchanges… Read more.
Facebook and other social networks were 58 percent more efficient than ad exchanges and delivered higher-quality users than other marketing channels, according to a study of more than 60 billion ad impressions in the third quarter of 2013 by Aggregate Knowledge, the media intelligence platform from real-time information and analysis provider Neustar… Read more here.
Media intelligence specialist Aggregate Knowledge, recently acquired by Neustar, will be OMG’s worldwide media intelligence partner, providing a data management platform with wide publisher acceptance… Read more here.
Analytics and attribution provider Aggregate Knowledge, now part of Neustar, has been selected as the worldwide “media intelligence partner” for the Annalect DMP… Read more here.
The maturation of DMP technology makes it an attractive acquisition for vendors and agencies looking to expand their client offerings; one need only look at IT technology company Neustar’s $119 million purchase of DMP provider Aggregate Knowledge in October… Read more.
Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the platform consolidation is a deal with Aggregate Knowledge, a DMP recently acquired by Neustar… Read more.
On October 30, 2013, NeuStar, Inc. (NeuStar) announced the acquisition of Aggregate Knowledge, Inc., a campaign and predictive analytics platform for advertising agencies and brand marketers… Read more here.
The combination of Neustar’s real-time, offline and online marketing solutions and Aggregate Knowledge’s media intelligence platform provides agencies and marketers the ability to plan, target, engage and measure cross-channel campaigns more effectively in a single view… Read more here.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Read more here.
Neustar Inc. (NYSE: NSR) has acquired Aggregate Knowledge Inc., a San Mateo, Calif.–based campaign and predictive analytics platform for advertising agencies and brand marketers… Read more here.
Neustar, which was recently on Forbes’ list for the nation’s best small companies, has acquired Aggregate Knowledge for $119 million to better its real-time information and analysis service. With Aggregate Knowledge’s media intelligence platform, Neustar will improve services to marketers and agencies with cross-channel campaigns… Read more here.
Network services provider, Neustar has acquired Aggregate Knowledge, a campaign and predictive analytics platform for advertising agencies and brand marketers. The combination of Neustar’s real-time, offline and online marketing services and Aggregate Knowledge’s media intelligence platform will provide agencies and marketers the ability to plan, target, engage and measure cross-channel campaigns in a single view… Read more here.
Neustar has announced on Wednesday that they have acquired ad technology company Aggregate Knowledge for $119 million… Read more here.
Neustar, a Virginia-based provider of information and analysis to the communications services, financial services, retail and media and advertising sectors, said it has acquired San Mateo-based Aggregate Knowledge, developer of a platform designed to help advertisers and marketers better target customers… Read more here.
Neustar, which makes most of its money managing databases for phone companies, is buying Aggregate Knowledge, an analytics company best known recently for its work with Facebook… Read more here.
Telecom services firm Neustar has acquired analytics firm Aggregate Knowledge for $119 million in cash and stock as it looks to augment its campaign measurement capabilities… Read more.
Enterprise technology giant Neustar just acquired Aggregate Knowledge for $119 million in cash consideration… Read more here.
Neustar announced on Wednesday that it had purchased Aggregate Knowledge, a 7-year-old ad-tech firm, for $119 million… Read more here.
Aggregate Knowledge will enhance Neustar’s ability to help clients allocate media dollars, and bring significant new relationships with agencies and marketers… Read more here.
Neustar, Inc. (NYSE: NSR), a trusted neutral provider of real-time information and analysis, today announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers… Read more here.
San Mateo-based Aggregate Knowledge was acquired for $119 million by Neustar on Wednesday… Read more here.
“This is a very exciting time for Aggregate Knowledge. As part of Neustar, the industry’s leading information services and analytics company, we can truly deliver on our vision of being the centralized platform where marketers go to get a single view of their customer,” David Jakuboswki, CEO of Aggregate Knowledge, told RTM Daily. Read more here.
Neustar has announced the acquisition of Aggregate Knowledge (AK) for approximately $119 million in cash consideration… Read more here.
Neustar also announced it has acquired marketing analytics company Aggregate Knowledge for $119M… Read more here.
In the US, business information and analysis specialist Neustar has acquired US media intelligence specialist Aggregate Knowledge (AK). According to reports in the press, the deal is valued at $119m, and will extend Neustar’s campaign measurement capabilities… Read more here.
Neustar, Inc. (NSR), the back end provider of the ccTLD’s, .Us .Co and the TLD of .Biz and for hundreds of new gTLD applicants today announced results for the quarter ended September 30, 2013, and in a separate release stated that it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform… Read more.
Virginia-based Neustar said it will combine its online and offline technology with San Mateo-based Aggregate Knowledge’s real-time analytics to help marketers improve the success of their campaigns… Read more here.
Neustar has acquired San Mateo-based Aggregate Knowledge, an online advertising technology company, for for about $119 million… Read more here.
Joining the APN demonstrates AK’s on-going mission to integrate media and audience data across channels and combine multiple data sources to offer a complete solution to the ad tech industry… Read more here.
AK’s Media Intelligence Platform is well-suited to be coupled with Amazon Redshift, a fast, fully managed petabyte-scale data warehouse service that makes it simple and cost-effective to efficiently analyze all your data… Read more here.
Aggregate Knowledge, a data management platform this morning announced its membership to the Amazon Web Services Partner Network… Read more here.
By integrating more detailed site data into AK’s Media Intelligence Platform (MIP), customers can discover high performing site visitors for key site activities as well as answer questions around whether paid or organic campaigns drive more sales… Read more.
It almost goes without saying that advances in technology can influence how business is done, and ultimately lead to a redefinition of what the “new norm” is. Fast forward a little more to the brink of a paradigm shift, and notice how big change is generally met with two reactions: enthusiasm about the possibilities or feelings of skepticism toward the unknown… Read more here.
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