Pique Discovery Ads use a combination of behavioral, lexical, and contextual techniques to target the right person, in the right context, in the right mode with the most relevant content to produce the most impact for your ad campaign. Per the objectives of your ad campaign, we can target in the following ways:

• We can deliver Discovery Ads based on the context of the article on the page or based on trends happening on your site.
• We can deliver Discovery Ad content based on the mode of the consumer. For example, if a person is browsing, Discovery Ads can show ratings, reviews, articles, or stories. If the person is in purchase mode, products or promotional information can be served.
• We can also deliver content based on real-time consumer trends, so people can see what is hot, recent purchases, or popular content in our discovery results.
• We can also work with you to incorporate your campaign's demographic, day-part, vertical, and geographic objectives.

Discovery Ads can create a more widely addressable audience who will engage with your advertising because the ads use real-time content versus standard ad creative. This can open up entirely new audiences who will click and engage with this type of content.