The Media Intelligence Platform™ technology performs more than just centralized data and audience management. It also handles sophisticated score carding (attribution modeling) along with end-to-end execution to join channels such as search, email, social, and so on into a unified technology stack. This requires functionality far beyond just moving data around for items such as certifications. The AK Media Intelligence Platform combines all of your siloed investments across data warehousing (CRM), website visitors, third-party data, and paid media into a single platform where you can buy the right audiences on the right media to efficiently grow reach and sales.
Here is a deep dive of the AK Platform technology: