- Overview
- What activities are undertaken by your company?
- What information is on your website?
- Do you collect any personally identifiable information?
- How do you use this personally identifiable information?
- What types of information do you use to drive your services?
- How do you use the data?
- How do you gather information for your services?
- Do you transfer any data to a third party?
- Can I opt-out of receiving the website-specific mailing lists, services and/or the collection of my information?
- How can I review and delete my personally identifiable information voluntarily provided to you on the website?
- How long do you keep user data?
- Does the Aggregate Knowledge website or service use cookies?
- Does the Aggregate Knowledge website or service use standard log files?
- Does the Aggregate Knowledge website or service use web beacons?
- Does the Aggregate Knowledge website or service provide links to third-party sites?
- Group aggregate data
- How are changes made to the privacy policy?
- Security
- Complaints and outside resources
Overview
Last updated September 3, 2009
Aggregate Knowledge Inc. (“Aggregate Knowledge”) helps agencies, advertisers, and site owners connect one-to-one with the right people at scale by delivering the best campaign, the best creative, and the most relevant content individualized to the tastes and needs of every consumer. Aggregate Knowledge has two business lines:
- Online display optimization service allowing agencies and ad networks to optimize the reach accuracy and the performance of their display campaigns by showing personalized creative content to audiences that are validated and optimized in real time.
- Onsite recommendation service (e.g., people who viewed this, also viewed ...) allowing publisher and online retailer websites to drive greater stickiness, engagement, and conversions from their users.
Aggregate Knowledge is committed to protecting your privacy. Aggregate Knowledge is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal, and Trusted Download Programs. TRUSTe resolves thousands of individual privacy disputes every year. This privacy statement covers the website, www.aggregateknowledge.com. Because this website wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
Aggregate Knowledge is also a member of the Network Advertising Initiative (NAI). We comply with NAI's Self-Regulatory Principles that are designed to inform consumers about data collection and advertising practices across multiple websites and provide the ability to opt out. For more information or to opt-out of behavioral advertising by Aggregate Knowledge or other NAI member companies, visit the NAI site.
If you have questions or concerns regarding this statement, you should first contact the Aggregate Knowledge representative at privacy@aggregateknowledge.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://watchdog.truste.com/pvr.php?page=complaint&url= . TRUSTe will then serve as a liaison with us to resolve your concerns.
Please read the important information below about the Aggregate Knowledge privacy policy in dealing with information collected on the certified website, www.aggregateknowledge.com, or on behalf of our clients. Aggregate Knowledge respects and is committed to protecting your privacy. This Privacy Policy applies to data collected by Aggregate Knowledge on this website (www.aggregateknowledge.com) and through the deployment of the Aggregate Knowledge Discovery™ Services (“service” or “discovery service”.) This Privacy Policy does not apply to those sites, services, and products that do not display or link to this statement or that have their own privacy statements.
What activities are undertaken by your company?
Aggregate Knowledge provides a personalized discovery solution that collects, aggregates, and analyzes the anonymous click-stream data from publisher and retailer websites to personalize marketing interactions via onsite widgets, emails, and display ads. The same data is used with ad serving logs, click-thru, view-thru, and conversion data for the purpose of retargeting past site visitors with personalized ads and delivering site and campaign analytics to advertisers and site owners.
The Aggregate Knowledge website uses a third-party tracking service to track site activity and deliver site analytics.
Aggregate Knowledge does not commingle advertiser data and does not engage in Multi-Site Advertising activities.
What information is on your website?
The Aggregate Knowledge website provides users with information about Aggregate Knowledge, including our products, services, job opportunities, press releases, and contact information for any inquiries related to those topics.Do you collect any personally identifiable information?
No personally identifiable information (PII) is collected using our services. PII is information that can be used to contact or identify a natural person. Examples of PII include, but are not limited to: name, email address, postal address, telephone number, social security number, and credit card number.
On this website, for your convenience, you may voluntarily fill out various forms to request more information from Aggregate Knowledge. These forms can be used to collect PII such as: name, title, company, addresses, email address, and telephone numbers. All PII is voluntarily supplied.
Aggregate Knowledge does not share, sell, rent, or trade PII with third parties for their promotional purposes.
How do you use this personally identifiable information?
No personally identifiable information is collected using our services. PII is only collected on this website. The use of PII is solely to respond to your request for more information and to help in our sales, marketing, and customer service efforts. Based upon the PII you provide to us, we will communicate with you in accordance with your wishes if at all. Aggregate Knowledge will keep this information to be used for periodic notifications based on your requirements. If necessary, Aggregate Knowledge will also disclose this PII if compelled to do so in response to subpoenas, court orders, or any legal or governmental process. Aggregate Knowledge does not share, sell, rent, or trade PII with third parties for their promotional purposes.What types of information do you use to drive your services?
Aggregate Knowledge aggregates and analyzes anonymous site data and log data on large publisher, retailer, and advertiser websites such as IP address, browser type, referring URL, OS, date/time stamp, pages viewed, clicks, conversions, and simple keyword tags to power its personalized discovery solutions. In addition, Aggregate Knowledge buys and normalizes third-party demographic, behavioral, and contextual data from trusted sources to improve the targeting accuracy and performance of its display optimization solution. Aggregate Knowledge does not collect personally identifiable information (PII), except when received voluntarily by people visiting its website to download company material. This PII data is not shared, sold, rented, or traded with any third-party for their promotional purpose.How do you use the data?
Aggregate Knowledge aggregates, normalizes, and analyzes click-stream data from publishers, retailers, and advertiser websites to uncover behavioral affinities across users based on pages visited, articles read, products added to cart, and products bought. By analyzing and correlating this data, Aggregate Knowledge is able to uncover content and products, as well as ad selection for individual users. Aggregate Knowledge does not assign individual users to a-priori behavioral segments based on their browsing activity across multiple sites. Aggregate Knowledge also leverages anonymous, non-PII cookie and IP data from trusted third-party data sources to improve the accuracy and performance of its display optimization solution.How do you gather information for your services?
We work with each of our customers to carefully select the anonymous data points that will allow us to deliver relevant product and content recommendations. We gather this information by using a combination of tags and cookies.Do you transfer any data to a third party?
Aggregate Knowledge does not share, sell, rent or trade personally identifiable information (PII) with third parties for their promotional purposes. Aggregate Knowledge does share aggregated non-PII with customers and partners, but no user-level data is shared. Aggregate Knowledge may place image pixels from third-party ad networks on advertiser sites for retargeting purpose. No user data is passed to those third-party ad networks. Website activity and advertising campaign data is used for the purpose of reporting campaign/site performance to the site owner or service provider for that website.
Can I opt-out of receiving the website-specific mailing lists, services and/or the collection of my information?
After opting-in to website-specific mailings (that is to say, after you have provided personally identifiable information through the website), you may choose to opt-out from any lists or services you are currently receiving. To remove yourself from lists and services that relate specifically to our website, please send your opt-out request to privacy@aggregateknowledge.com.
If you do not want your anonymous information to be used to provide our discovery services, you can block the cookie named api.aggregateknowledge.com in your web browser, or click on http://api.aggregateknowledge.com/optout. This will automatically place a cookie on your computer to block our discovery services. If you delete your cookies, switch Internet browsers, change computers, or upgrade your web browser, you will need to re-opt out.
Alternatively you may also choose to opt out through the Network Advertising Initiative's Consumer Opt-Out Program. Since the NAI Opt-Out Program is cookie-based, you may need to opt out again (and set a new "opt-out" cookie) if you do any of the following: delete your cookies, switch Internet browsers, change computers, or upgrade your web browser.
To opt-in later to provide our discovery services with your anonymous information, delete the Aggregate Knowledge Discovery Window cookie in the browser and then return to a website with a Discovery Window on it. You will automatically be re-assigned a new cookie.
How can I review and delete my personally identifiable information voluntarily provided to you on the website?
Please send an email to privacy@aggregateknowledge.com if you wish to access your personally identifiable information (PII) provided to our website. Aggregate Knowledge will provide you with access to your PII so that you can review and/or request the deletion of any or all of your PII in accordance with applicable laws and regulations.
How long do you keep user data?
We have implemented a strict data policy and process around data retention. We systematically flush out anonymous click-stream data after 30 days from our optimization engine. More aggregated user data such as impressions, clicks, and conversions remain in the Aggregate Knowledge system for up to 18 months for reporting purpose only.
Does the Aggregate Knowledge website or service use cookies?
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. The cookie is created with no personally identifiable information (PII). We use cookies for statistical purposes in order to count unique visitors, etc. and to gather non-PII for our service to deliver relevant product and content recommendations.
In connection with the discovery services, Aggregate Knowledge may use its own cookie or use our customers’ cookies. We use cookies for statistical purposes and to understand the browsing patterns and history of these visitors. Through the use of cookies, we can determine whether or not a visitor has been to one of our customers’ websites before (e.g., a first-time or returning visitor), as well as total request counts of how many requests the user has made to the Aggregate Knowledge Discovery Service. We also store view history information in an internal history cookie that is used only as an optimized history lookup mechanism. This historical information duplicates information held inside the Aggregate Knowledge Discovery Service, and is used for internal purchase and recent view information optimization results.
We use both session ID cookies and persistent cookies. A session ID cookie is used to determine the length of a visitor session. This cookie expires when a visitor closes their browser. A persistent cookie lets us know if a user has ever been to our website or one of our customers’ websites. A persistent cookie remains on a visitor’s hard drive for a predetermined period of time. Most browsers offer robust options in relation to managing cookies. The default settings in all major browsers accept cookies. However, by altering browser settings, users can automatically block cookies from specific websites, from all websites, from websites without a privacy policy, or from all third parties. We advise users to consult the help information for their browser for detailed information on managing and disabling cookies.
If a user chooses to disable cookies, they may still be able to use our site or our customers’ sites, but some areas of our site or our customers’ sites may be limited. For example, we might not be able to deliver relevant content and product recommendations on our customers’ site to a specific visitor that has disabled cookies on their browser. In addition, the web page may not display as the way our customers intend.
Does the Aggregate Knowledge website or service use standard log files?
As is common with most websites, we automatically gather certain information and store it in log files. However, none of this information identifies individual users using personally identifiable information (PII). Information in our log files includes Internet Protocol (IP) addresses, browser type, referring URL, operating system, date/time stamp, and bytes transferred. We use this information, which does not identify individual users, to analyze trends, to administer the our site, to track and understand how people use our site or our customers’ sites, and to gather demographic information about our user base as a whole.
For this website, we use a third-party tracking service called StatCounter that uses cookie log files to track non-PII about visitors to our site in the aggregate. To view the privacy policy of StatCounter, click here.
Does the Aggregate Knowledge website or service use web beacons?
To deploy our discovery service, we use a software technology called JavaScript tags (a.k.a., web beacons). No personally identifiable information about you is gathered by JavaScript tags. Information recorded through these JavaScript tags is used to report anonymous individual and/or aggregate usage information to our customers. Aggregate Knowledge uses JavaScript tags in the following ways: to count users who have visited a particular page; to capture metadata about the content of a particular page; and to access tracking cookies as described above.
On our site, a software technology called clear gifs (a.k.a., web beacons/web bugs) may be deployed by our third-party statistical analysis partner. Clear gifs may help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to report anonymous individual or aggregate information. In addition, we may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. These emails have opt-out options.
Does the Aggregate Knowledge website or service provide links to third-party sites?
Aggregate Knowledge may provide links to other sites that are not owned or controlled by Aggregate Knowledge. Please be aware that Aggregate Knowledge is not responsible for the privacy practices of such other sites. We encourage you to read the privacy statements of each and every website that collects information.Group aggregate data
Aggregate Knowledge reserves the right to provide aggregate or group data about end users that have used the Aggregate Knowledge service and visitors of our website or service for lawful purposes. Aggregate or group data is data that describes the demographics, usage, or characteristics of end users as a group, without disclosing personally identifiable information.How are changes made to the privacy policy?
Aggregate Knowledge reserves the right to change this privacy policy at any time. We encourage you to review our privacy policy whenever you use this website to make sure you understand how your information will be used. Upon any change in our privacy policy, Aggregate Knowledge will post those changes to this privacy statement and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here or by email.
If changes are made to this policy in regard to personally identifiable information (PII) and merger with non-PII, prior notice will be posted in this section of the website. In the case of such a change, visitors will be prompted to opt in. Any such material change in this privacy policy will apply only to information collected following the change in policy. Information collected prior to the material change in policy will continue to be governed by this policy in effect at the time the information was collected, unless you opt in to allow collected information to be governed by the new policy.
Security
Aggregate Knowledge adheres to industry-standard measures to protect the personally identifiable information (PII) collected and received. A combination of network and host security services are used to protect data related to the discovery service and website.
For this website, we use a third-party service to collect and store the PII. The third-party service adheres to industry-standard measures to protect PII. For more information specifically related to the third-party service, please contact us at privacy@aggregateknowledge.com.
Although the discovery service does not gather personally identifiable data, our datacenters are protected by active and passive security measures. A combination of firewalls, iptables, and real-time tracking measures are used to detect unauthorized access.
Aggregate Knowledge provides reasonable security for both non-PII, as well as PII. We endeavor to safeguard and protect all information we collect; however, be advised that, although we take reasonable technological precautions to protect the data we collect, no data transmission over the Internet can be guaranteed to be 100 percent secure.
Complaints and outside resources
Please email questions or requests for more information about Aggregate Knowledge's privacy policies to privacy@aggregateknowledge.com. In addition, we can be contacted at:Aggregate Knowledge
Attn: Privacy
1510 Fashion Island Blvd.
Suite 201
San Mateo, CA 94404
650 293-2946
privacy@aggregateknowledge.com
website & service
