Aggregate Knowledge has a menu of product offerings tailored to meet your needs, with a focus on actionable insights and services, as follows.

 

AK Insights

• ak:media™ gives you granular insights on the performance of your media at the campaign level that will enable you to take action to improve your campaign ROI .
• ak:audience™ gives you granular insights on the performance of your data and effectiveness of your audience segments.
• ak:mta™ uses a Multi-Touch Attribution Model that calculates and understands the effectiveness of different marketing efforts throughout the purchase funnel. It is an alternative to the standard Last Touch Attribution Model (LTAM), which only credits an action to the last ad touched and ignores upstream activities such as branding and social marketing.
• ak:site™ leverages your data to enable you to more accurately inform your content management platforms to ensure the right message is shown to your site visitors and/or to show the appropriate products to your users.
• ak:creative™ determines which combinations of marketing messages and creatives work best for delivering real-time, relevant, and personalized dynamic ads.

AK Services

• ak:enable™ ensures that you are not left alone in your quest to drive efficiency and effectiveness into your media buying strategies.  We want to help our customers succeed, whether it is with the initial design and set-up, using the powerful dashboard, gaining deeper insights, performing campaign health checks, and more.
• ak:science™ allows you to focus on executing on AK’s Insights to improve your ROI, while utilizing AK’s deep data and media expertise to uncover the most complex data related insights.

 

To cater to diverse needs, AK has developed these core product packages available in different dimensions for different solutions as shown below.

For more information about AK products, contact an AK sales representative.