ak:audience™ gives you granular insights on the performance of your data and effectiveness of your audience segments. ak:audience will enable you to:

• Learn from what you did by giving you reach and frequency insights.
• Show what you should have done by providing audience performance insights.
• Enable you to try before you buy with real, live performance analysis of new data sets.

ak:audience provides these actionable insights in an easy-to-use, self-service dashboard with downloadable reports showing audience summary, audience reach and frequency, audience performance and ROI, best and worst performers, audience opportunity, clicker and converter profiles, and more.

 

What You Get

What	Why It's Important
Features
Data overlays (7 providers)	Offers 7 data providers instantly without wasting media or data spend on test pilots - with no incremental work
Audience analytics and insights	Granular insights on data performance and effectiveness of audience segments
Tag management	Single marketing container on page controlled by you and accessible via the UI
Training sessions	Three base training sessions so you can take full advantage of the powerful AK Dashboard
Data collection and distribution	Maintain control over distribution and collection of data and serve as a custom audience builder
Self-service UI, set up, and white label	Easy to get started
Reporting
Campaign Dashboard Report	High-level unified view across all active campaigns
Audience Reach & Performance Report	Information for data buyers, media buyers, and analysts on the audience reached for a campaign, an advertiser, or an entire agency; reach and frequency are important at both the placement and data levels
Audience Distribution Report	Details for track the number of third party tags that were distributed to inventory providers for all the active audience distributions
Audience Delivery Details Report	Details of the most significant attributes of the audience reached, whether defined in terms of reach, click performance, or conversion performance
Discrepancy Report	Impression and click count discrepancy between AK tracking and Third Party Ad Server (3PAS)
Best-of-Breed
Inventory overlap	Automated daily overlap can be as granular as needed
Audience overlap	Automated reporting ensures actual counts on daily actual overlaps
Bleed analysis	Looks at UU counts across multiple campaigns and eliminates data waste; measures data quality and identifies the 'real' reason why audiences perform; avoid double paying
Alerts	Campaign-level alerts show significant up and down swings on inventory, creative, and audience
Publisher certifications	Includes AOL, Google Display Network (AdWords and AdX), Microsoft, Yahoo!, and nearly 2,000 others
Ad server integrations	Google (DoubleClick), Microsoft (Atlas), PointRoll
Privacy organization certifications	Network Advertising Initiative (NAI), Evidon, TRUSTe, PrivacyChoice.org
Multi-DSPs	Provides analytics with actionable insights across multiple DSPs
DSP, SSP, and ad server integrations	Adnetik, DataXu, Invite Media, MediaMath, NetShelter Technology Media, Resonate Networks, Turn, X+1
Pre-integrated offline and online data resellers	Acxiom, AlmondNet, Bizo, BlueKai, Datalogix, Digital Element, RapLeaf, TARGUSinfo (Offline data resellers such as Acxiom and TARGUSinfo do not make their attribute-level data available to other data resellers)

For more information about AK products, contact an AK sales representative.