Aggregate Knowledge Audience Management

Aggregate Knowledge® audience management gives you the tools you need to bring all of your data under one roof - whether its third-party, campaign, site traffic, or agency proprietary data - and turn this data into actionable audience segments. Audience management delivers:

Robust audience management: Secure, automated data collection, normalization, and management, supported by flexible privacy controls allowing agencies to bring all their user-level data under one roof into a centralized warehouse, whether collected from publisher sites, advertiser sites, or third party data providers.
Actionable audience management: Ability to use the data to easily build custom audience segments.
Efficient audience distribution: Efficient synchronization of audience segments for use by inventory providers, media buying platforms, real-time bidders, creative optimizers, analytics platforms.

Aggregate Knowledge audience management tools let you combine data from multiple data providers, enable media buys against segments, use analytics to track the delivery and performance of each campaign, analyze overlap among data providers and between custom segments and inventory providers, and reconcile numbers and generate important analytics reports.

Benefits

AK audience management enables you to:

Automate the collection, normalization, and aggregation of data.
Control the process without the need to call vendors or IT departments.
Integrate offline and online data into a common structure.

discovery product lines
audience management
dynamic creative

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As ad network and ad agency business models increasingly converge, agencies need new audience-centric campaign management tools to leverage their proprietary data assets and to perform real-time allocation decisions of display inventory aggregated from premium and non-premium sources - William S. Morrison, ThinkEquity Partners