ak:creative
Choose the product that is right for you.
ak:creative™ determines which combinations of marketing messages and creatives work best for delivering real-time, relevant, and personalized dynamic ads. Since ak:creative supports any creative design, there are no limits to your creativity.
The ak:creative product offers:
- Custom, flexible configuration - any message, any creative, third-party data, custom rules, and more.
- Ability to target by user, geography, rules or manual control and to mix and match combinations.
- Actionable Insights to continuously tweak test creatives against control.
What You Get
| What | Why It's Important |
|---|---|
Type of Dynamic Creative |
|
| Manual Multivariate | Runs all possible combinations of creative, increases rotation on creative that works and stops rotations on creatives that don't work; performed weekly at the placement level (e.g., rotate hundreds of combinations to optimize on CTR and survey response) |
| Audience Select | Audience-based decisioning that displays a specific creative(s) based on the user audience (e.g., shows a tablet creative to tech enthusiasts in a high income bracket) |
| Geo | Geography-based targeting to display a specific creative(s) based on the user location (e.g., show creative to people based on their zip code) |
| Simple Rules | Two-element combinations (e.g., show 'red' creative with a 'buy now' call to action) |
| Manual Creative Swap | Add and remove creative from campaigns or packages (e.g., a control creative starts and ends every week that results in creative which is added and removed at the package level) |
Features |
|
| Creative analytics and insights | Granular insights on creative |
| Creative build services | Can choose between complex creative build services or basic creative service to help you build out the creative assets |
| Account management | Dedicated account manager to help with support |
| Tag management | Single marketing container on page controlled by you and accessible via the UI |
| Training sessions | Three base training sessions so you can take full advantage of the powerful AK Dashboard |
| Data collection and distribution | Maintain control over distribution and collection of data and serve as a custom audience builder |
| Self-service UI, set up, and white label | Easy to get started |
Reporting |
|
| Campaign Dashboard | High-level unified view across all active campaigns |
| Creative Delivery Details Report | Detailed drill-down view on the impressions and clicks for each creative asset by creative slot |
| Discrepancy Report | Impression and click count discrepancy between AK tracking and third-party ad server (3PAS) |
Best-of-Breed |
|
| Flexible file size | Accepts files up to 40K |
| Many types of assets | Works with JPG, PNG, text (through a matrix that define the rules the creative will follow), click-through URLs, and fall-back images |
| Number of combinations | Can mix and match combinations of Manual Multivariate, Audience Select, Geo, Simple Rules, and Manual Creative Swaps to increase performance of respective campaigns |
| Compatible with all standard formats | Works with IAB formats |
| Building and hosting | Opposed to tracking campaigns, AK builds and hosts the creative |
| Health checks | Daily health checks are sent internally to monitor each campaign |
For more information about AK products, contact an AK sales representative.
In This Section
Learn about AK products
AK Insights
AK Services
Did You Know?
"Changing background colors can increase performance 39x or more"
ak:creative™ determines which combinations of marketing messages and creatives work best for delivering real-time, relevant, and personalized dynamic ads. Since ak:creative supports any creative design, there are no limits to your creativity.