Dynamic Creative leverages deep knowledge of your users and integrates custom targeting rules, look-alike modeling, site retargeting, sequential messaging, multivariate optimization, and personalized recommendations.
Six variations of AK dynamic creative can be used to deliver thousands of creative variations, individualized to each user's needs and interests.
AK Multivariate™
Many messages, lots of moving parts, which works best?
Consists of rules-based content selection
and multivariate optimization using machine learning to tell you which combination of messages works best to achieve a desired outcome (e.g., CTR, CPA, or conversion).
AK Audience Select™
Your data already optimizes the media;
why not the creative?
Optimizes the creative in real time based on existing audience and data segmentation. This is the driving force behind AK's white label for publishers and ad networks.
AK Local™
What your customers want, nearest to where they live
Localizes advertorial content in real time based on city, state, zip code, or nearest airports, stores, cart dealers, etc. (can also be used to verify geo-targeting). Dynamically inserts key information
(e.g., price, availability, location, KWs, etc.) into the creative.
AK Circular™
Brings consumers to your stores with weekly specials near them
Interactive dynamic ads that allow users to find weekly specials in stores near them.
AK 1-to-1™
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Leverages the collective behavior of site visitors to each individual ad and dynamically optimizes the landing page to accelerate conversions and match the ad. In addition, provides personalized offers available in stores near the user location (i.e., combines AK Local with personalization and sales funnel optimization).
AK In-Market Search™
Brings visitors back with messages relevant to their searches
Harnesses the site's search data, segments customers, and shows ads accordingly.
Aggregate Knowledge Dynamic Creative is:
- Proven: The best ROAS in the industry.
- Easy to use: Deliver thousands of creative variations with one creative template and one ad tag.
- Flexible: Target with custom, granular audience segments.
- Safe: Full control over media, messaging, and branding.
- Smart: Algorithmic learning puts massive amount of data to action efficiently.
- Actionable: Insights to improve audience targeting and messaging.
Dynamic Creative Benefits:
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discovery platform capabilities
audience management
dynamic creative
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