Dynamic Creative comes in two flavors - rules based and personalized - and offers the following features:
Multivariate optimization.- Custom targeting rules.
- Geo-targeting.
- Site/creative retargeting.
- Look-alike modeling.
- Sequential messaging.
- Item-based/user-based personalization.
Aggregate Knowledge Dynamic
Creative is:
- Proven: The best ROAS in the industry.
- Easy to use: Deliver thousands of creative variations with one creative template and one ad tag.
- Flexible: Target with custom, granular audience segments.
- Safe: Full control over media, messaging, and branding.
- Smart: Algorithmic learning puts massive amount of data to action efficiently.
- Actionable: Insights to improve audience targeting and messaging.
Rules-Based Creative Rules-based creative increases page views and helps convert new users by showing them content based on audience profile and behavioral data from multiple data providers.
With rules-based Dynamic Creative, you can target new users by leveraging audience profile data from multiple third-party data providers. Aggregate Knowledge uses third-party data providers and inventory provided data for new users, look-alike modeling, geographic, demographic, and behavioral information, and multivariate testing.
Personalized Creative Personalized creative effectively brings consumers to your site by displaying personalized content (at the user level) as well as product recommendations inside a dynamic creative on any display inventory.
With personalized creative, advertisers can traffic a single creative that transforms on every impression to show the most relevant, personalized content in a style optimized to drive key performance metrics. Aggregate Knowledge's advanced personalization algorithms aggregate site behavior and weigh each anonymous user's actions to bring together the optimal content, products, messages, and visual elements to engage the user and drive key campaign metrics such as clicks and conversions. The resulting display ads effectively bring back lost landing page visitors with hot and popular products and offers, engage window shoppers with personalized recommendations, and convert cart abandoners with alternative products or up-sells and promotional messages.
Complementing Audience Management
Dynamic Creative complements AK Audience Management by showing the most relevant content to your best prospects.
While Audience Management finds and validates your audiences, and optimizes impressions in real time to maximize campaign goals over any existing media buys, dynamic creative identifies the content and products most likely to generate interest or trigger an action.
Dyanmic Creative Benefits:
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discovery product lines
audience management
dynamic creative
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