ak:media™ gives you granular insights on the performance of your media at the campaign level. These insights will enable you to take action to improve your campaign ROI by helping you to better understand:

• Who to target.
• What your message should be.
• Where your media should run.

ak:media is your go-to place to see the intersection of who (audience), what (creative) and where (inventory) to find out what is working and what is not working.

ak:media provides these actionable insights through an easy-to-use, self-service dashboard with downloadable reports showing best and worst performers, campaign warnings, and optimization tools, as well as trend reports for placements, creatives, audiences, and packages.

 

 

What You Get

What	Why It's Important
Features
Media/site analytics	Offers granular insights on the performance of your media at the campaign level
Tag management	Single marketing container on page controlled by you and accessible via the UI
Training sessions	Three base training sessions so you can take full advantage of the powerful AK Dashboard
Data collection and distribution	Maintain control over distribution and collection of your data and serve as a custom audience builder
Self-service UI, set up, and white labeling	Easy to get started
Reporting
Campaign Dashboard Report	High-level unified view across all active campaigns
Campaign Delivery Details Report	Detailed drill-down view on campaign delivery and performance over time, by package, by placement, by audience segment, and by creative
Discrepancy Report	Impression and click count discrepancy between AK tracking and Third Party Ad Server (3PAS)
Best-of-Breed
Inventory overlap	Automated daily overlap can be as granular as needed
Audience overlap	Automated reporting ensures actual counts on daily actual overlaps
Bleed analysis	Looks at UU counts across multiple campaigns and eliminates data waste; measures data quality and identifies the 'real' reason why audiences perform; avoid double paying
Alerts	Campaign-level alerts show significant up and down swings on inventory, creative, and audience
Publisher certifications	Includes AOL, Google Display Network (AdWords and AdX), Microsoft, Yahoo!, and nearly 2,000 others
Ad server integrations	Google (DoubleClick), Microsoft (Atlas), PointRoll
Privacy organization certifications	Network Advertising Initiative (NAI), Evidon, TRUSTe, PrivacyChoice.org
Multi-DSPs	Provides analytics with actionable insights across multiple DSPs
DSP, SSP, and ad server integrations	Adnetik, DataXu, Invite Media, MediaMath, NetShelter Technology Media, Resonate Networks, Turn, X+1
Pre-integrated offline and online data resellers	Acxiom, AlmondNet, Bizo, Datalogix, Digital Element, RapLeaf, TARGUSinfo (Offline data resellers such as Acxiom and TARGUSinfo do not make their attribute-level data available to other data resellers)

 

For more information about AK products, contact an AK sales representative.