ak:science
Choose the product that is right for you.
ak:science™ allows you to focus on executing on AK’s Insights to improve your ROI, while utilizing AK’s deep data and media expertise to uncover the most complex data related insights.
By using ak:science, you can:
- Extend your research capabilities with experts who study data and media every day.
- Use AK to off-load you and uncover deep actionable insights so you can focus on execution.
- Mine, perform forensics, and model off of a comprehensive granular data set currently unattainable.
- Build your own data models, and conduct offline data analyses.
- Query data yourself and analyze, or have AK perform the queries.
What You Get
| What | Why It's Important |
|---|---|
| On-going MTA consulting | Our scientists constantly tune the MTA models and look for real-time inefficiencies in our customer's portfolios |
| Data mining and science insights | Insights for optimization including under/over-invested media channels/placements, and price leverage across media channels |
| A/B testing and recommendations | A/B testing provides clear value points for recommendations; answers questions such as "how much 'credit' are you giving to cookie bombers?" |
| Stop gap reports | Have the AK science team customize reports to fit your specific needs |
For more information about AK products, contact an AK sales representative.
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Did You Know?
"Isolating the formats and upper-funnel activity away from the "cookie" spammers highlights both creative impact and "in-market" and research type site audience quality"
ak:science allows you to focus on executing on AK’s Insights to improve your ROI, while utilizing AK’s deep data and media expertise to uncover the most complex data related insights.