Aggregate Knowledge Recognized in eCommerce Report from Independent Research Firm
San Mateo, CA—January 2, 2008—Aggregate Knowledge today announced that it was recognized in a December 2007 research report “Which Personalization Tools Work for eCommerce - And Why” from independent research firm Forrester Research, Inc. The report details how a group of personalization vendors have created automated solutions to make eCommerce personalization easier.
The report specifically cited one of the reasons eCommerce personalization matters is that consumers value recommendations. The report states that “seventy-seven percent of customers say that they find recommendations in general somewhat to extremely useful, and roughly one-third of consumers who notice recommendations on eCommerce sites report purchasing a product based on such recommendations.”
“Flexibility within the tools” was recognized in the report as a factor that makes personalization less (concerning) for eCommerce executives. Aggregate Knowledge was cited as a company that can “respond very rapidly to client requests for change.” Aggregate Knowledge was also recognized for its experience working with retail, media and content providers. The report also stated that Aggregate Knowledge’s approach to gathering vast quantities of data from its network of sites enables it to have data to provide meaningful recommendations. Lastly, the report cited that Aggregate Knowledge’s rich capitalization puts pressure on the sales processes of less capitalized competitors.
“As the amount of content online grows — particularly on eCommerce sites that often sell tens of thousands of different products — and consumers are left to wade through cumbersome experiences on their own, personalized eCommerce experiences promise customer engagement and loyalty through increased relevance,” reported Sucharita Mulpuru, author of the report and principal analyst at Forrester.
“Enabled by external tools sometimes called personalization engines, recommendation engines, discovery engines, or behavioral targeting tools, personalization allows retailers to increase relevance through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase or visit histories,” wrote Mulpuru.
“Discovery is an important priority for any online business that is embarking on an eCommerce optimization and personalization initiative,” said Paul Martino, CEO and founder of Aggregate Knowledge. “The Aggregate Knowledge Pique Discovery™ Network enables our customers to automatically drive product recommendations on their site, through email, into advertising and across our network of sites. Our Discovery offerings are a powerful way for retailers to create highly-relevant shopping experiences, automate tough merchandizing processes and leverage real-time shopping trends into their marketing and merchandizing.”
The December 2007 research report “Which Personalization Tools Work for eCommerce - And Why” from independent research firm Forrester Research is available at the following link:
http://www.aggregateknowledge.com/forrester_form.html
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems and coolest items from industry leading retailers and media companies. Pique Discovery Network companies increase engagement, leverage real-time shopping and viewing trends and deliver differentiated experiences on their web sites and through their sales and marketing channels. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and was selected as an “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
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408.918.9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions and intent of Aggregate Knowledge are subject to change without notice.
