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BusinessWeek.com Selects Aggregate Knowledge to Drive Content Discovery
Leading Business Media Property Joins the Pique Discovery Network
San Mateo, CA—March 19, 2008—Aggregate Knowledge today announced an agreement with BusinessWeek to deliver user-driven content recommendations on BusinessWeek.com. The Pique Discovery™ Window from Aggregate Knowledge is currently deployed and delivering recommendations for select news articles on BusinessWeek.com.
When a reader clicks on a breaking news story on the site, the Aggregate Knowledge Pique Discovery Window automatically provides user-driven content suggestions in the form of “More from BusinessWeek.” These suggestions are based on what visitors are actually reading across BusinessWeek.com.
“We are pleased to be working with Aggregate Knowledge. Through their user-driven recommendations, we have the opportunity to expose a broad range of BusinessWeek content to our users,” said Roger Neal, SVP & general manager of BusinessWeek.com.
Aggregate Knowledge provides a set of discovery offerings that enable media companies to drive content and product suggestions on their own sites, through email, and to and from partner, retail and advertiser sites in the network. The Pique Discovery Network helps companies improve engagement, create new revenue opportunities, drive more traffic and maximize the value of all their content assets.
“Aggregate Knowledge is honored that BusinessWeek, one of the industry’s leading media companies and publishers, has joined the Pique Discovery Network,” said Paul Martino, founder and CEO of Aggregate Knowledge. “We are committed to helping their readers discover great content with every click on BusinessWeek.com.”
About BusinessWeek
BusinessWeek.com is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation's households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network is a network of websites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include Washington Post, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries, and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408.918.9087 direct
408.918.9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
