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Aggregate Knowledge Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies
San Mateo, CA — May 5, 2008—Aggregate Knowledge, the leader in Discovery, today announced that it has joined Bazaarvoice Radius, a breakthrough program designed to accelerate the strategic adoption of social commerce by brand marketers, direct marketers, agencies and technology vendors.
Through the innovative Radius program, Aggregate Knowledge now offers marketers an integrated social commerce tool that combines its Pique Discovery offerings with Bazaarvoice to deliver a new way to get their user-generated content off their site and into their ad campaigns, through their email and mobile channels, and across their web sites.
“Customer-to-customer conversations and user-generated content are top of mind for marketers—in fact 9 out of 10 marketers plan to add Web 2.0 capabilities this year,” said Brett Hurt, founder and CEO of Bazaarvoice. “The integration between Bazaarvoice’s social commerce platform and Pique Discovery Ads provides marketers with a powerful new way to extend the value of their user-generated content to engage more customers and ultimately drive more sales.”
Pique Discovery Ads are highly-dynamic ad units that literally show people what was bought, viewed and read after they see articles on publisher sites. Now products, ratings, reviews, customer stories, rich media, articles and brand elements can be dynamically incorporated into ads and updated based on real-time consumer interest.
As a participating member of Radius, Aggregate Knowledge has access to the ideas, technologies and tools needed to integrate social components into their existing offerings. In turn, marketers considering user-generated content can use Radius to quickly understand how to leverage their existing invesment in Aggregate Knowledge to maximize returns. Qualified partners gain immediate access to XML datafeeds, web services APIs and implementation support from the Bazaarvoice team. The program also helps partners market their Bazaarvoice Radius integrations through the Bazaarvoice web site, webinars and case studies.
“We are excited to deepen our partnership with Bazaarvoice by joining Radius,” said Paul Martino, CEO of Aggregate Knowledge. “Radius makes it easier for customers to access to the tools and information they need to convert those great customer stories, powerful ratings and reviews, and customer feedback into Pique Discovery Ads.”
For more information about Bazaarvoice Radius, visit www.bazaarvoice.com/radius.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery™ Network. The Pique Discovery Network is a network of web sites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include the Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408.918.9087 direct
408.918.9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions and intent of Aggregate Knowledge are subject to change without notice.
