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Aggregate Knowledge, Bazaarvoice and Denuo Announce Webinar on How to Drive Brand Awareness With Discovery Ads
Webcast to Highlight Strategies, Best Practices and Tips on Turning User-Generated Content Into Discovery Ads
San Mateo, CA — May 14, 2008—Aggregate Knowledge, the leader in Discovery, today announced a webinar to help advertisers, media planners and marketers use Discovery Ads to drive results for brand awareness and direct response campaigns. The live webcast “Turn Your User-Generated Content Into Discovery Ads” will take place on Wednesday, May 21 (11:00 am Pacific / 2:00 pm Eastern). Complimentary registration is now open at www.aggregateknowledge.com/webinar.
The webcast will provide strategies and best practices on the following:
- Advertising using Discovery and user-generated content (UGC)
- Discovery Ads - the hottest new trend in online advertising
- Step-by-step approach to using UGC in advertising
The impressive lineup of speakers will include: Tim Hanlon, vice president of Denuo, a Publicis Company and one of the world’s largest advertising, strategy, media and communications agencies; Brant Barton, co-founder and vice president of business development at Bazaarvoice, the market leader in hosted social commerce applications; and Dave Peterson, CMO of Aggregate Knowledge, the leader in Discovery.
“Companies are extremely frustrated with the state of advertising today - key word costs are out of control, the best inventory is sold out and it is harder than ever to get more results from existing ad channels,” said Dave Peterson, chief marketing officer at Aggregate Knowledge. “We are excited to team with Denuo and Bazaarvoice to share new and innovative approaches to solving these problems and getting your brands exposed with Discovery Ads.”
Discovery Ads are highly dynamic ad units that literally show people what was bought, viewed and read after they see articles on publisher sites. Now products, ratings, reviews, rich media, articles and brand elements can be dynamically incorporated into ads and updated based on real-time consumer interest. Discovery Ads uniquely match the right content based on prior viewer behavior and the mode of the person, whether they are shopping or researching, at that moment in time.
Webcast Details:
Wednesday, May 21, 2008
11:00am Pacific / 2:00pm Eastern
Attendees must pre-register for the webcast using the following link: www.aggregateknowledge.com/webinar.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery™ Network. The Pique Discovery Network is a network of web sites where people discover content and products based on what is being viewed and bought on the web. Pique Network offerings help customers increase revenue from their sites, attract and convert customers, and deliver engaging and memorable discovery experiences. Pique Discovery Network customers include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, SmartBargains, ShopLocal, Sony Style, Delightful Deliveries and Vinfolio. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email info@bazaarvoice.com.
About Denuo
Denuo is the media futures unit of Publicis Groupe, S.A. (Euronext Paris: FR0000130577) is the world's fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising, through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas; relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408.918.9087 direct
408.918.9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions and intent of Aggregate Knowledge are subject to change without notice.
