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Aggregate Knowledge Selected as Technology Summit Speaker at Missouri School of Journalism 2008 Centennial/Dedication
Will Showcase How Publishers and Advertisers Use Discovery to Highlight Brand Assets and Content
San Mateo, CA - September 2, 2008 - Aggregate Knowledge, the leader in the Discovery category, today announced that it has been chosen to present at the University of Missouri, for an event launching the Reynolds Institute, an advanced studies center for innovation in journalism and advertising. The Tech Summit event, to be held September 10-12, 2008, on the Missouri University campus will also celebrate the Journalism School's centennial.
Chris Law, a founder of Aggregate Knowledge, will present "What Comes After Search? Discovery," on September 12 at the Tech Summit. The company was selected by the Reynolds Institute and the Missouri Journalism School because of its work pioneering Discovery as the natural evolution from Search. The Aggregate Knowledge Discovery platform looks at people's behavior to unlock hidden connections to products, services and content that wouldn't be found using traditional search engines.
"Search has driven the first phase of finding content on the Web. Discovery - helping people find things when they don't know exactly what they're looking for - will drive the next," said Chris Law, founder of Aggregate Knowledge. "The key to doing this lies in the wisdom of crowds. We provide the Internet's first discovery network that emulates the way people naturally discover and shop for products and information offline."
Among the invited attendees at the event are journalism and advertising thought leaders from other leading universities and research institutes. In addition, Missouri Journalism School alumni from the largest global media companies, brands and advertising agencies will be attending. Included will be senior executives from Gannett, the New York Times, Scripps, AT&T, Coke, Publicis, WPP, and others.
More information about the Technology Summit, which will be held September 12 at the Missouri School of Journalism, can be found at: http://journalism.missouri.edu/2008/.
About Aggregate Knowledge
Aggregate Knowledge Discovery offerings enable customers to leverage real-time consumer interest into their advertising and marketing campaigns. Pique Discovery Ads are highly dynamic ad units that show people what was bought, viewed and read after they see articles on publisher sites. Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Customers include The Washington Post, CBS Mobile, BusinessWeek, LA Times, The Health Central Network, Sony Style, SmartBargains, ShopLocal and Vinfolio. Aggregate Knowledge was recently acknowledged as an AlwaysOn OnMedia 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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