Aggregate Knowledge Launches Pique 1:1 Creative to Boost Retargeting Campaigns With Real-Time Personalization Delivered at Scale
San Mateo, CA - January 13, 2009 - Aggregate Knowledge, the leader in the Discovery category, today unveiled its patent-pending Pique® 1:1 Creative solution, aimed at increasing ad relevancy, click-through rates, and purchase conversions for advertisers, ad agencies, ad networks, and publishers.
With the Pique 1:1 Creative solution, every marketer can create effective one-to-one connections with their prospects and customers to build brand equity and increase advertising ROI. Pique 1:1 Creative delivers on the promise of true one-to-one messaging at scale by personalizing every element of the ad creative without complicating ad design and trafficking. With Pique 1:1 Creative, advertisers can traffic a single creative that transforms on every impression to show the most relevant, personalized content, offers, and messages in a style optimized to drive key performance metrics. Each Pique 1:1 Creative ad is optimized to resonate with, and promote action by, previous site visitors in different stages of the marketing funnel. Pique 1:1 Creative dramatically boosts the performance of any retargeting campaign by making the right recommendations for each user and context.
"Leveraging several years of fine-tuning our recommendation system, we have gotten to the point where personalized recommendations bring another level of targeting that is very effective at motivating engagement or a purchase from past visitors," said Paul Martino, CEO and co-founder of Aggregate Knowledge. "Advertisers running Pique 1:1 Creative with their retargeting campaigns have seen close to a 4x lift in click-through rate over non-personalized ads in the same campaign. The results from retargeting past visitors with optimized recommendations surpassed all expectations, producing close to 1% CTR."
Aggregate Knowledge's advanced inference and personalization algorithms aggregate site behavior and weigh each anonymous user's actions to bring together the optimal content, products, messages, and visual elements to drive key campaign metrics such as clicks or conversions. With every impression, Pique 1:1 Creative displays a unique user experience, individualized to the tastes and needs of the consumer and synchronized with changing catalogs, available inventory, prices, and trends. The resulting display ads effectively bring back lost landing page visitors with hot products and offers, re-engage category browsers with personalized recommendations, and convert cart abandoners with alternative options, up-sells, and promotional messages.
Pique 1:1 Creative template designs comply with IAB guidelines and incorporate the advertisers' own logos, images, and movies to support their own style and branding objectives. Advertisers maintain full control over branding, targeting, and content. In particular, Aggregate Knowledge's rule-based system allows marketers to be more declarative about how to promote specific categories depending on the user or the context. The system was designed to deliver maximum transparency and insights over campaign performance. Advertisers can review the positive impact of personalization in their campaigns at any time with self-serve, interactive reports showing impressions, clicks, conversions, and view-throughs.
Pique 1:1 Creative is powered by the same technology platform behind the company's solutions for site owners - Pique Onsite™ and Pique Email™ - that provided a breakthrough approach to drive highly targeted and relevant content and product placements to consumers on websites. By looking at the collective traffic and purchase patterns from billions of anonymous data points, Aggregate Knowledge serves content based on real-time consumer trends versus having to rely on demographic or profile-based information. This allows companies to deliver their content based on what is happening on the web at any moment in time.
"We've taken our extensive intellectual property and massive collection of data and extended it to power dynamically personalized advertising at scale," said Martino.
About Aggregate Knowledge
The Aggregate Knowledge® Discovery™ solution brings unparalleled efficiency and performance to the discovery process. Aggregate Knowledge technology helps agencies, advertisers, ad networks, and publishers serve the best campaign, the best creative, or the best content, individualized to the tastes and needs of every consumer. Pique® 1:1 Creative allows advertisers to traffic a single creative that transforms on every impression to show the most relevant, personalized content in a style optimized to drive key performance metrics. Site owners benefit from engaging, personalized recommendations that move customers toward desirable actions.
Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Customers include Philly.com, The Washington Post, CBS Mobile, and BusinessWeek. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge, the Aggregate Knowledge logo, Pique, and the Pique logo are registered trademarks, and Aggregate Knowledge Discovery, Pique Discovery Network, Pique Onsite, Pique Discovery Ad, Pique Email, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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