Aggregate Knowledge Selected by AlwaysOn as OnMedia 100 Top Private Company Winner
Recognized for Pique 1:1 Personalized Creative for Boosting Retargeting Campaigns
San Mateo, CA - January 28, 2009 - Aggregate Knowledge, the leader in the category of Discovery, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Top Private Company winners. The AlwaysOn editorial team selected Aggregate Knowledge as a company that "embraces the current market pressures and that will crystallize into diamonds - amongst the many more that will be turned to dust."
"The truly great ideas being executed by great teams should find these turbulent times a blessing in disguise as their competitors stumble, and their customers realize their value," said Ezra Roizen, AlwaysOn contributing editor. "We believe we've identified many of these diamonds-in-the-making in the 2009 OnMedia 100 list."
Aggregate Knowledge, selected as an 'Online Advertising and Service Provider' winner, provides Pique® 1:1 Creative, a sophisticated solution that gives advertisers the power to connect one-to-one with every potential customer with more relevant, personalized ads that ultimately increase engagement, clicks, and conversions.
Aggregate Knowledge's advanced inference and personalization algorithms aggregate site behavior and weigh each anonymous user's actions to bring together the optimal content, products, messages, and visual elements to drive key campaign metrics such as clicks or conversions. With every impression, Pique 1:1 Creative displays a unique user experience, individualized to the tastes and needs of the consumer and synchronized with changing catalogs, available inventory, prices, and trends. The resulting display ads effectively bring back lost landing page visitors with hot products and offers, re-engage category browsers with personalized recommendations, and convert cart abandoners with alternative options, up-sells, and promotional messages.
In one recent Aggregate Knowledge case study, a retargeting campaign with personalized ads produced a 421% increase in click-through rates and a 662% increase in click conversion rates over non-personalized ads.
"The winners from this year's list will likely look back on this time as their formative - albeit challenging - adolescence; a time when even though they had to sharpen their game to win deals, they were also met with a market hungry for their efficiencies and insights," said Roizen.
"We're honored to be an OnMedia Top Private Company winner as it truly represents the best from all the online marketing sectors they cover," said Paul Martino, Aggregate Knowledge founder and CEO. "I am also excited to see increased interest in using advanced technology and science to boost the performance of display campaigns. This is a matter of survival for many ad networks and digital agencies."
More information about the 2009 OnMedia 100 winners and conference, which will be held Feb 2-4, 2009, at the Ritz Carlton - Battery Park, New York City, can be found at: http://alwayson.goingon.com/permalink/post/30893.
About Aggregate Knowledge
The Aggregate Knowledge® Discovery™ solution brings unparalleled efficiency and performance to the discovery process. Aggregate Knowledge technology helps agencies, advertisers, ad networks, and publishers serve the best campaign, the best creative, and the best content, individualized to the tastes and needs of every consumer. Pique® 1:1 Creative allows advertisers to traffic a single creative that transforms on every impression to show the most relevant, personalized content in a style optimized to drive key performance metrics. Site owners benefit from engaging, personalized recommendations that move customers toward desirable actions.
Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Customers include Philly.com, The Washington Post, CBS Mobile, and BusinessWeek. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge and Pique are registered trademarks, and the Aggregate Knowledge logo, Aggregate Knowledge Discovery, the Pique logo, Pique Discovery Network, Pique Onsite, Pique Discovery Ad, Pique Email, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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