Aggregate Knowledge to Present at the Goldman Sachs Technology and Internet Conference 2009
Online Advertising Panel to Discuss Shifts to Performance Display Ads, Behavioral Targeting,
Ad Network Differentiation, and Other Timely Topics
San Mateo, CA - February 23, 2009 - Aggregate Knowledge, the leader in the category of Discovery, today announced that its CEO and Co-Founder, Paul Martino, will present at the Goldman Sachs Technology and Internet Conference 2009.
As part of the online advertising panel, Martino will participate in a 40-minute discussion, hosted by James Mitchell, Goldman Sachs lead Internet analyst, to discuss current trends and hurdles in online advertising. Topics will include ad budgets and spend trends, the shift from brand display advertising to performance display advertising, behavioral targeting trends, pricing trends, ad network differentiation, mobile, and video.
Aggregate Knowledge's presentation will be held at 2:00 pm, Thursday, February 26, at the San Francisco Marriott. As a panel format, this will allow interactive, candid discussion. In addition, it will be immediately followed by a 30-minute breakout session.
"The Golden Sachs conference is an excellent venue for bringing up important trends in the industry as our economy slows and advertisers need to look for ways to cut costs and bring in revenue," said Martino. "As advertisers shift away from static banner ads to behaviorally targeted performance ads, companies like Aggregate Knowledge will be well positioned to help agencies and ad networks deliver the extra efficiency and performance required to stay in the game."
Last month, Aggregate Knowledge was selected as an AlwaysOn 'Online Advertising and Service Provider' winner as a result of its Pique 1:1 Creative, a sophisticated solution that gives advertisers the power to connect one-to-one with every potential customer with more relevant, personalized ads that ultimately increase engagement, clicks, and conversions.
In a recent Aggregate Knowledge case study, a retargeting campaign with personalized ads produced a 421% increase in click-through rates and a 662% increase in click conversion rates over non-personalized ads.
About Aggregate Knowledge
The Aggregate Knowledge® Discovery™ solution brings unparalleled efficiency and performance to the discovery process. Aggregate Knowledge technology helps agencies, advertisers, ad networks, and publishers serve the best campaign, the best creative, or the best content, individualized to the tastes and needs of every consumer. Pique® 1:1 Creative allows advertisers to traffic a single creative that transforms on every impression to show the most relevant, personalized content in a style optimized to drive key performance metrics. Site owners benefit from engaging, personalized recommendations that move customers toward desirable actions.
Aggregate Knowledge delivers more than one billion impressions a month to more than 100 million people. Customers include Philly.com, The Washington Post, CBS Mobile, and BusinessWeek. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge and Pique are registered trademarks, and the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Agknow, the Pique logo, Pique Discovery Network, Pique Onsite, Pique Discovery Ad, Pique Email, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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