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Aggregate Knowledge to Present How Hypertargeting Can Scale to Deliver Greater Relevancy and Satisfaction to Internet Users
Online Advertising Platform Panel at Digital Hollywood to Discuss Hypertargeting for Ad Networks, Ad Serving, and Ad Targeting
San Mateo, CA - April 29, 2009 - Aggregate Knowledge, the leader in the category of Discovery, today announced that its Vice President of Product and Marketing, Pascal Bensoussan, will present at the Digital Hollywood Spring Conference 2009 advertising platform panel, focusing on hypertargeting.
The panel will discuss how ad networks and technology providers are delivering advanced targeting solutions to help advertisers reach consumers with more relevant content, offers, and brand experiences. Bensoussan will show how companies like Aggregate Knowledge collect and analyze trillions of data points, in real-time, to deliver personalized content and brand experiences with a single creative template and a single ad call.
The panel will also explore other important hypertargeting questions related to scalability, optimization, and consumer privacy.
Aggregate Knowledge's presentation will be held at 1:00 pm, Monday, May 4, at the Loews Santa Monica Beach Hotel. As a panel format, Bensoussan will interact with other industry leaders, including those from Adify, MEC Interaction, J.P. Morgan, Premier Retail Networks, and Trinity Ventures.
"As the premier entertainment and technology conference in the country, Digital Hollywood is an excellent venue to review how innovative technologies bring greater accountability, efficiency, and performance to the advertising industry," said Bensoussan. "We will demonstrate that, if done properly, hypertargeting can scale to deliver greater user experiences and more relevant content to millions of consumers without threatening their privacy."
Recently, Aggregate Knowledge was selected as an AlwaysOn 'Online Advertising and Service Provider' winner as a result of its Pique 1:1 Creative, a sophisticated solution that gives advertisers the power to connect one-to-one with every potential customer with more relevant, personalized ads that ultimately increase engagement, clicks, and conversions.
In a recent retargeting campaign for a large retail advertiser, Aggregate Knowledge's personalized ads were able to generate over $7 in revenue for every $1 spent on media. By comparison, a static banner ad only generated $1.50 in revenue for every $1 spent on media.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge and Pique are registered trademarks, and the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Agknow, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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