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Aggregate Knowledge to Present How to Simplify the Stack of Technologies at Play for Successful Targeted and Optimized Ad Campaigns
Panel at OMMA AdNets to Discuss a New Game Plan for Detangling the Ad Network and Simplifying the Complicated Stack of Required Technologies
San Mateo, CA - October 30, 2009 - Aggregate Knowledge, the leading provider of real-time personalization and display optimization solutions, today announced that its chief executive officer, Paul Martino, will sit on an OMMA AdNets New York 2009 Conference panel entitled Detangling the Nets: Can Anyone Simplify "The Stack?" Martino and other panelists will focus on the complicated stack of technologies - including network and data exchanges, sell side and buy side optimizers, social media targeting, and more - that are required to run successful targeted and optimized display ad campaigns.
"The 'stack' of technologies now at play in well-targeted and well-optimized ad campaigns has become daunting. Many buyers complain that they need advanced technology degrees just to understand the components that are supposed to deliver on the digital promise," according to the OMMA AdNets panel description. "Each layer of 'efficiency' adds more cost and complexity to the process." The AdNets panel will focus on the complete process of buying media and implementing campaigns through creative targeting, optimization, and measurement, and how to make the process more palatable and streamlined.
Aggregate Knowledge's presentation will be held at 2:30 pm, Tuesday, Nov 3, at the Crowne Plaza Times Square, New York. As a panel format, Martino will interact with other industry leaders, including those from Microsoft, DataXu, Undertone Networks, and ATOM Systems.
"OMMA AdNets brings together representatives from all areas of the advertising ecosystem, including buy-side representatives and influential agency executives," said Martino. "In our panel, we're looking forward to showing attendees how an easy-to-use, data-driven, and transparent infrastructure such as our patent-pending Discovery Platform can bring the technology stacks together and provide full control with outstanding performance for their advertising campaigns."
The Aggregate Knowledge Discovery Platform helps agencies, advertisers, and ad networks manage, personalize, and monetize desired audiences. Aggregate Knowledge is the only one-stop shop delivering end-to-end personalized ads to every user, with complete transparency and visibility to both the user and the advertiser. To accomplish this, Aggregate Knowledge's patent-pending Discovery Platform combines real-time media decisioning, creative personalization, and transparent audience and data management. The platform leverages multi-variant, audited data sources, advertiser-customized attribution, and personalization models within its distributed machine-learning infrastructure.
About Aggregate Knowledge
Aggregate Knowledge®, the leading provider of real-time personalization and display optimization solutions, brings unparalleled efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge technology helps agencies, advertisers, and ad networks serve the best campaign, the best creative, and the best content, personalized to the tastes and needs of the consumer.
Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge is a registered trademark, and Audience Discovery, Audience Insights, Audience Validation, Audience Optimization, and Discovery Platform are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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