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Aggregate Knowledge Appoints Seasoned Executive Perry Nusbaum as Senior Vice President of National Sales
Former Specific Media Executive Brings Experience and Leadership in Agency Relationships and Revenue Generation
San Mateo, CA - March 10, 2010 - Aggregate Knowledge, the leading provider of real-time personalization and display optimization solutions, today announced Perry Nusbaum as its new senior vice president of national sales. Nusbaum, who was most recently senior vice president of agency relations at Specific Media, will lead all revenue generation functions in the company including sales, customer success, and implementation teams.
At Specific Media, Nusbaum was responsible for agency partnerships and Eastern U.S. sales. Prior to his 5 years at Specific Media, he held managing business development and sales positions at 24/7 Real Media and United Online. Along with his track record of proven sales success, Nusbaum has a longstanding entrepreneurial history, including a nomination for Ernst and Young's Entrepreneur of the Year Award.
"Having Perry join our executive leadership team is a big win, not only for Aggregate Knowledge, but for the industry. Perry is the first seasoned revenue executive to leave the arbitrage side of the business and join a pure-play technology company. It's a big step forward for the industry," said Paul Martino, Aggregate Knowledge CEO and founder. "Perry's 10-year track record of successful campaigns with leading media agencies and the Fortune 500 gives AK a unique customer-centric view among the tech vendors. He is the perfect complement to the team and will continue to drive the momentum of our patent-pending audience and data management platform - the AK Discovery Platform."
Recently, Aggregate Knowledge raised $9 million from OVP Venture Partners and Kleiner-Perkins to grow its next-generation ad platform business, the AK Discovery Platform, which provides marketers and agencies the efficiency, control, transparency, and insights they need to execute and personalize audience-centric advertising campaigns. Nusbaum joins the recent addition of David Jakubowski on the executive team, giving Aggregate Knowledge a powerful combination with a long history of platform success with companies such as Specific Media, Microsoft, and Quigo.
"I am thrilled to be part of the Aggregate Knowledge executive team," said Nusbaum. The minute I saw it live and the power it delivers to advertisers, I knew AK had something special. The engineering team is world class, the product is ideal for this white hot market, and it's built by some of the keenest engineering talent in the technology space."
About Aggregate Knowledge
Aggregate Knowledge is the only pure-play audience management and personalization platform company. The Aggregate Knowledge Discovery Platform provides a turnkey, licensed infrastructure to manage audience data and build custom segments that are targetable via any media channel. Its patent-pending, real-time decisioning engine automates audience distribution and analyzes every impression to dynamically assemble the best possible creative. Aggregate Knowledge's real-time reporting infrastructure and configurable reporting provide industry-defining granularity, transparency, and actionable insights into exactly what, where, and who is driving performance.
Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners.
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Media Contact:
Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com
Aggregate Knowledge is a registered trademark, and Audience Discovery, Audience Insights, Audience Validation, Audience Optimization, and Discovery Platform are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
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