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Aggregate Knowledge Integrates Bizo Audience Data for Measuring How Business Professionals Interact With Advertising Online

San Mateo, CA - July 19, 2011 - Aggregate Knowledge, the leading analytics and tracking platform on which the world's largest advertisers make their digital data and media decisions, today announced a partnership that includes integration of Bizo’s online business audience data within the patent-pending AK Platform. The pre-packaged, scalable, and privacy-compliant joint solution is designed to easily analyze the business demographic (“bizographic”) makeup of site visitors, and help advertisers more precisely target the right business audiences online.

Bizographic data consists of the anonymous business demographics of a person – for example, industry, job function, company size, and seniority. Powered by bizographic data on over 85 million business professionals, the Bizo platform enables marketers to reach and engage their target business audiences, wherever they travel online. The combination of bizographic data and the AK Platform gives marketers an easy-to-use dashboard for cost-effective data access and actionable campaign insights.

“Bizo delivers the largest targetable audience of business people on the market today,” said James Simon, senior vice president of business development at Aggregate Knowledge. “We’re excited about our partnership with Bizo and the opportunity to integrate their bizographic data within our platform to give customers insight into whether their campaigns are reaching the right prospects today, and give them the tools to more accurately target business professionals.”

The AK Platform provides an end-to-end audience and data management solution accessible through an easy-to-use dashboard that automates the process of pulling multiple vendors together. The platform offers tools to control the flow of information and data, including an audience builder that makes it easy to select the different bizographics for creating audiences based on specific attributes.

“Hundreds of marketers and their agency partners have turned to Bizo to inject precision into their marketing efforts and optimize campaign performance,” said Bryan Burdick, corporate development officer for Bizo. “As an extension to this, we’re pleased to have AK as a partner to help ensure that our business audience data is used by their customers to efficiently deliver against their advertising goals.”

 

About Aggregate Knowledge
Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the neutral analytics and tracking platform on which the world's largest advertisers make their digital media decisions. The patent-pending AK Platform™ combines data management and multi-touch attribution to make media accountable, helping advertisers, agencies, ad networks, DSPs, SSPs, and publishers manage and exploit all of their data around a single view of the user. The platform automates ‘trading desk’ like features by bundling hardware, software, science, tools, reports, and services into a single, highly scalable offering.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, OVP Venture Partners, and Foundation Capital.

You can find us on Facebook at http://www.facebook.com/pages/Aggregate-Knowledge/5956313878.

 

About Bizo
Bizo is how marketers reach and engage business professionals, wherever they travel online. Bizo's unique ability to precisely target more than 80% of the U.S. business population gives marketers cost-effective access and insight into business professionals -- the most valuable online audience segment. Hundreds of leading brands including AMEX, Monster, Jaguar, Microsoft, and FedEx count on the precision and deep analytics that the Bizo Audience Marketing Platform provides to reach, educate, and motivate business professionals, boosting the effectiveness of every dollar invested across their marketing program mix. Bizo is privately held and based in San Francisco, California. For more information on Bizo, visit www.bizo.com

 

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Media Contact:

Aggregate Knowledge

Barry Strauss
Director, Marketing
650 293 2942 direct
650 293 2920 main
bstrauss@aggregateknowledge.com

 

Bizo
Carol Carrubba
Borders+Gratehouse
415.963.4174 ext. 6
bizo@bordersgratehouse.com

 

Aggregate Knowledge is a registered trademark, and AK Platform and Making Media Accountable are trademarks of Aggregate Knowledge, Inc., in the United States, other countries, or both. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.

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