Aggregate Knowledge Names Dave Peterson Chief Marketing Officer
Proven Marketing Executive from Mercury Brings Deep Experience Across All Areas of Brand Development, Go-To-Market Strategy, and Marketing Operations
San Mateo, CA—June 4, 2007—Aggregate Knowledge Inc., the leader in the new category of online discovery, today announced that Dave Peterson has joined as chief marketing officer. Peterson, the former Mercury Interactive Corporation vice president marketing, will lead Aggregate Knowledge’s go-to-market strategy and planning, corporate and brand marketing, corporate communications and field marketing.
"Dave brings deep experience across all areas of marketing strategy and execution from companies of all sizes," said Paul Martino, Aggregate Knowledge CEO and founder. "Dave will extend our leadership position in Discovery, differentiate our market-leading offerings and drive Discovery to millions more users worldwide."
Prior to joining Aggregate Knowledge, Peterson was vice president of marketing for Mercury Interactive Corporation (acquired by HP), one of the world's fastest growing and largest software companies. Peterson also served as vice president corporate communications for Mercury and was part of the leadership team responsible for positioning Mercury as the leader in the business technology optimization category. During his tenure at Mercury from 2003 to 2007, Peterson was responsible for global marketing operations, strategic go to market and category planning, and leading public relations and analyst relations for more than 20 countries worldwide.
Prior to Mercury, Dave served as managing director at LOCHHEAD Corporation, a strategic marketing consulting firm. Dave also served in senior corporate, product and field marketing positions at Cybrant, a sales configuration software company. Prior to Cybrant, Dave co-founded and served as vice president of marketing at GiveMeTalk!, the first web broadcasting service that allowed any Internet user to produce and broadcast their own talk radio shows. Dave was vice president of marketing at Pangaea Software, a start-up sales configuration software company and spent two years in the marketing team at Vantive Corporation (acquired by PeopleSoft). Prior to Vantive, Dave served in public relations and marketing management positions at agencies in Silicon Valley and the mid-west. Dave is an original mid-westerner and received his BA in Communications and Public Relations from the University of Northern Iowa.
"Aggregate Knowledge is leading the way in helping millions of people discover the information, content, and products they love in a completely new and different way," said Peterson. "I am excited to join Aggregate Knowledge, execute our growth plan, and be the first to bridge the worlds of offline and online Discovery."
Aggregate Knowledge recently released its five-point strategy for leading the Discovery market. This strategy is built upon driving Aggregate Knowledge Discovery™ services and offerings to the world's leading brands, media companies, and retailers across a wide range of environments including the Internet, mobile, and offline devices. Aggregate Knowledge plans to unveil its Collective Discovery Network™, the industry's first service to enable discovery across multiple online sites in the forth quarter of 2007.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems, and coolest items from industry leading retailers and media companies. Pique Discovery Network companies improve engagement and sales conversions, create new revenue opportunities and deliver differentiated experiences on their web sites. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Barbara Krause
408 918-9081 direct
408 918-9080 main
barbara@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
