Aggregate Knowledge Bridges Search to Discovery at the OMMA Conference and Expo
CEO Paul Martino Selected for "Search Specialization and Social Collaboration"
Panel on September 25, 2007
San Mateo, CA—September 24, 2007—Aggregate Knowledge, the leader in the new category of online discovery, today announced that its CEO and founder Paul Martino will be speaking at the Online Media, Marketing, and Advertising (OMMA) Conference and Expo to be held September 24 - 25, 2007, in New York City. OMMA is the industry conference for the business of online media, marketing, and advertising that will host more than 5,000 attendees this year.
Martino is one of the three selected speakers on a panel titled "Search Specialization and Social Collaboration: Precision for the Advertisers, Power for the Publishers" at 12:00 p.m. on September 25, 2007. The panel will be moderated by Bob Heyman, a well-known speaker on Internet marketing and the chief search officer at Mediasmith, an independent media planning and buying agency.
"Search is great at matching key words to ad creative, but falls short in getting people to the products they want or the content they need," said Paul Martino, Aggregate Knowledge CEO and founder. "Publishers and advertisers are turning to Discovery to fundamentally change the way their customers buy their products and view their content. Discovery is literally helping people lead each other to the products and information they love on the Internet."
Aggregate Knowledge is powering discovery for more than 50 million people per month for its growing portfolio of customers. Customers include major online publishing companies and retailers such as WashingtonPost.com and Overstock.com.
The OMMA Conference and Expo is a gathering of the media and advertising industry with a special focus on digital media and the reshaping of the media business by the Internet. Top executives from leading media companies will discuss their vision for distributed content on the Web and other digital platforms. For more information about the OMMA conference, visit: http://www.mediapost.com/omma/07east/index.cfm?ip=Overview.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems, and coolest items from industry leading retailers and media companies. Pique Discovery Network companies improve engagement and sales conversions, create new revenue opportunities and deliver differentiated experiences on their web sites. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408 918-9087 direct
408 918-9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
