Vinfolio.com Helps Customers Discover Vintage Wine with Aggregate Knowledge
Selects Aggregate Knowledge To Drive Wine Suggestions on Vinfolio.com
San Mateo, CA—October 30, 2007—Wine collectors perusing the online wine store Vinfolio.com can tap into the collective wisdom of other wine aficionados to discover new and rare vintages. The popular online wine retailer has selected Aggregate Knowledge, the leader in online discovery, to drive wine suggestions based on what customers are actually viewing and buying on Vinfolio.com.
Vinfolio's online wine store sells fine wine and services to wine collectors and enthusiasts. Founded in 2003 by former investment banker, Stephen J. Bachmann, the San Francisco-based company provides a distinctive selection of wine from new releases too hard to find mature vintages. Unique among other wine retailers, over half of Vinfolio's inventory of 2,500 wines is sourced from private collections providing collectors with access to wines no longer available in the retail market.
"Vinfolio's motto is 'fine wine, finer service'," said Rachel Blatt, vice president of marketing at Vinfolio. "By using Aggregate Knowledge's Onsite Discovery™, we are able to follow through on the promise of 'finer service' by helping our customers discover wines most relevant to them."
Vinfolio currently uses Aggregate Knowledge Onsite Discovery for its wine detail pages, and expects it to assist enthusiasts who are shopping for new and interesting finds during the upcoming holiday season. The wine detail pages allow wine collectors visiting Vinfolio's site to peruse particular information about a wine, such as reviews, scores, label images and auction data. Using Aggregate Knowledge Onsite Discovery, collectors will now be offered suggestions of additional wines that may be of interest to them, all generated by what other buyers are viewing and purchasing on Vinfolio.com.
"Aggregate Knowledge helps us create a great buying experience by helping our collectors find bottles that are associated with what they know they want, and sometimes find those rare gems they didn't even know existed," said Andres Camacho, vice president of engineering at Vinfolio. "Exploration, such as recommendations and learning about what other people are drinking, is a big differentiator for us. Aggregate Knowledge will help make it easier for even the average wine lover to become an educated wine collector by turning our Web site into an easy-to-use resource for them."
Aggregate Knowledge Onsite Discovery provides content driven suggestions in the form of "People Who Viewed This Also Viewed That," across Vinfolio's Web site www.vinfolio.com. With each click on a wine page, Aggregate Knowledge Onsite Discovery delivers suggestions based on what customers are actually viewing and buying on the site at that exact moment. This offering helps Vinfolio drive sales conversions and a differentiated wine discovery experience.
"Vinfolio.com is an amazing site that allows wine enthusiasts to discover unique selections of wine from some of the best private collections in the world," said Paul Martino, CEO and founder of Aggregate Knowledge. "We are extremely excited that Vinfolio has joined the Aggregate Knowledge Discovery Network and are committed to help them drive more wine sales and a great discovery experience for their customers."
Aggregate Knowledge Onsite Discovery can deliver breakthroughs in sales and conversions through real-time content suggestions across retail Web sites. Onsite Discovery is part of the Aggregate Knowledge Discovery Network, which is a set of offerings that enable ecommerce companies to drive product suggestions on their own sites, to and from other network sites, and through emails and affiliate promotions.
About Vinfolio.com
Based in San Francisco, Vinfolio sells fine wine and services to wine collectors and enthusiasts. Vinfolio provides an extensive selection of fine wine, from limited-edition new releases to mature vintages. Vinfolio's wine store is seamlessly integrated with collector services, all designed to make the wine buying, selling and collecting experience effortless and enjoyable. Vinfolio was founded in 2003 by CEO Stephen J. Bachmann, who incorporated his expertise in technology and finance with his passion for wine.
About Aggregate Knowledge
Aggregate Knowledge offers the industry's first Discovery Network that emulates the way people naturally discover and shop for products and information offline. Built on top of a sophisticated super computing architecture, Aggregate Knowledge harnesses the collective behavior of Internet users to drive the most relevant content and product placements on customer's Web sites, across multiple network sites, and through email and affiliate promotions. Aggregate Knowledge helps companies dramatically improve engagement and conversions, create new revenue opportunities, and deliver differentiated experiences on their Web sites. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator, and was selected as a Dealmaker Media “Ones to Watch” company. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.
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Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Lindsay Sheppard
408 918-9085 direct
408 918-9080 main
lindsay@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Onsite Discovery, and Aggregate Knowledge Discovery are trademarks of Aggregate Knowledge Corporation in the United States, and other jurisdictions, as applicable. All other company, product, or service names contained herein may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice
Copyright © 2007 Aggregate Knowledge, Inc. All rights reserved.
