Delightful Deliveries Packages Holiday Discovery with Aggregate Knowledge
- Boosts Customer Conversion Rates to Ten Percent Using Pique Onsite Discovery by Aggregate Knowledge
- Joins the Pique Discovery Network by Aggregate Knowledge
San Mateo, CA—November 28, 2007—Delightful Deliveries has discovered a new way to help their customers discover the perfect gifts this holiday season. The leading gift e-tailer has rolled out Pique Onsite™ Discovery by Aggregate Knowledge to drive gift suggestions for more than 2,500 varieties of edible gift baskets available on DelightfulDeliveries.com. Delightful Deliveries has also selected Pique Multi-Site™ Discovery by Aggregate Knowledge to get their gift products discovered in context with articles and content across Pique network sites.
Delightful Deliveries is one of the Internet’s top gift retailers. The popular retailer packages and delivers edible gift baskets that include gourmet chocolates, cookies, fruit and nuts, candy and baked goods. The company was founded in 1998 and was ranked by Inc. magazine as one of the top 5,000 fastest growing private companies in the United States, and was recently declared an Internet Retailer Hot 100 for 2008 for its innovation and accomplishments in online retailing.
“We are in the heart of the holiday shopping season, and we want to make it as easy as possible to discover the perfect gift basket at Delightful Deliveries,” said Eric Lituchy, CEO and founder of DelightfulDeliveries.com. “We have thousands of great gift options for the holidays, and the Aggregate Knowledge Pique offerings help our customers lead each other to the hottest products and hidden gems across our site.”
With every click on a Delightful Deliveries product, the Pique Onsite offering provides suggestions for other related products based on what is actually being purchased or viewed on the site at that precise moment in time. Because product placements are driven by real-time purchase trends, the Pique Onsite offering automatically delivers product suggestions that are relevant to changing shopping trends and consumer interests. Pique Multi-Site enables Delightful Deliveries to extend this capability across multiple web sites in the Pique Discovery network.
“Our average conversion rates on Delightful Deliveries jumped to 10 percent when people selected products through the Aggregate Knowledge Discovery window, which is a really significant result,” said Lituchy. “By serving up gift recommendations based on real-time shopping trends, our customers can discover something new and interesting every time they visit Delightful Deliveries.”
Delightful Deliveries is also integrating Pique Onsite product placements with customer ratings and reviews from Bazaarvoice, a leading online customer ratings and review service. These integrations were initially rolled out across select areas such as the candy and chocolate gift section. Now customers can see relevant product suggestions along with ratings and reviews from fellow customers with every click on a Delightful Deliveries gift item. “Working with both Aggregate Knowledge and Bazaarvoice allows our shoppers to see what other customers are both buying and saying about all of our great Delightful Deliveries gifts,” said Lituchy.
“Consumers go to Delightful Deliveries to discover gifts for all occasions including birthdays, baby gifts, back to school and especially the holidays,” said Paul Martino, Aggregate Knowledge CEO and founder. “Our goal is to help Delightful Deliveries’ customers discover and buy a gift with every visit to their site. We are extremely excited to help drive lifetime consumer value and a differentiated experience on Delightful Deliveries and ultimately get their gift products discovered across the entire Pique network.”###
About Delightful Deliveries
DelightfulDeliveries.com is an award-winning web site that began in 1998 and quickly established itself as one of the premier Internet gift retailers. Its mission is to bring great products to gift-givers, while providing world-class service. The company selects its offerings from a broad variety of fine food gift products for consumers and for corporate gifts, and gathers them in one place to make the selection process quick and simple.
About Aggregate Knowledge
Aggregate Knowledge Inc. provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems and coolest items from industry leading retailers and media companies. Pique Discovery Network companies improve engagement and sales conversions, create new revenue opportunities and deliver differentiated experiences on their web sites. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408 918-9087 direct
408 918-9080 main
falguni@krause-taylor.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product or service names may be trademarks or service marks of others. All statements regarding plans, directions and intent of Aggregate Knowledge are subject to change without notice.
