latimes.com Readers Discover New Content With Aggregate Knowledge
Joins Pique Discovery Network to Drive Engagement
San Mateo, CA—November 29, 2007—Aggregate Knowledge today announced a deal with the Los Angeles Times Media Group to deliver user-driven content suggestions on The Times web site. Pique Onsite™ Discovery from Aggregate Knowledge will be deployed on the new Travel section of latimes.com, as well as forthcoming sections, to help users discover new and exciting content. That rollout will occur in coming months.
Pique Onsite Discovery provides user-driven content suggestions in the form of “People Who Viewed This Also Viewed That,” across media web sites. The Pique Onsite offering drives suggestions for many types of content, including breaking news, articles, videos, photos, and blogs. With each click, Pique Onsite delivers content suggestions based on what visitors are actually viewing on the site.
“Aggregate Knowledge is playing a key role in driving user engagement at latimes.com and we are pleased to be working with them,” said Jason Oberfest, managing director of product strategy for Los Angeles Times Interactive. “The Pique Onsite Discovery service is an important part of our strategy to use the wisdom of our users as a means of recommending content.”
Pique Onsite is part of the Pique Discovery™ Network by Aggregate Knowledge, which is a set of offerings that enable media companies to drive content and product suggestions on their own sites, through email, and to and from partner, retail and advertiser sites in the network. The Pique Discovery Network helps companies improve engagement, create new revenue opportunities, drive more traffic, and maximize the value of all their content assets.
“latimes.com serves one of the largest, most influential media markets in the United States and we are committed to helping millions of visitors discover the content they love on their site,” said Paul Martino, CEO and founder of Aggregate Knowledge. “Leading media companies like the Los Angeles Times.com are turning to Aggregate Knowledge to help maximize exposure and engagement around all of their content assets, drive page views, and create differentiated and memorable website experiences.”
###
About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday. The Los Angeles Times and its media businesses and affiliates – including latimes.com, The Envelope, Times Community Newspapers, Hoy, and California Community News – reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.
Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.
About Aggregate Knowledge
Aggregate Knowledge provides the Pique Discovery Network. The Pique Discovery Network connects consumers to the hottest products, hidden content gems, and coolest items from industry leading retailers and media companies. Pique Discovery Network companies improve engagement and sales conversions, create new revenue opportunities and deliver differentiated experiences on their web sites. Aggregate Knowledge was recently acknowledged as an AlwaysOn Media 100 winner, a Supernova Connected Innovator and was selected as a “Ones to Watch” company by Dealmaker Media. Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.
Media Contact:
Krause Taylor Associates for Aggregate Knowledge
Falguni Bhuta
408 918-9087 direct
408 918-9080 main
falguni@krause-taylor.com
Los Angeles Times
Nancy Sullivan
213-237-6160
nancy.sullivan@latimes.com
Aggregate Knowledge, the Aggregate Knowledge logo, Aggregate Knowledge Discovery, Pique, Pique Discovery Network, Pique Onsite, Pique Multi-Site, Pique Email, Pique Affiliate, Pique Discovery Engine, and the Pique Discovery Window are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All other company, product, or service names may be trademarks or service marks of others. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.
