The demands on Ad Networks, DSPs, and SSPs are growing, and time and resources are shrinking.  More and more is being asked in an increasingly complex and fragmented ecosystem. You need:

• A data-neutral analytics and tracking platform that does not buy or sell data and has no conflicts of interest.
• A way to buy media and data smarter using an easy-to-use dashboard that tells you what happened, every minute of every day.
• One-click access to your campaigns so you can use “what happened” data to figure out “why it happened.”
• Easy-to-use PowerPoint and Excel tools on top of the “why it happened” so you can easily produce the summaries and presentations for your clients (including automated discrepancy reports).
• Tools so that you can control the flow of information and data (including UI-based custom audience builders).
• Privacy controls that make it easy for you to adhere to the ever-changing privacy ecosystem.

The open AK™ Platform supports all of these functions, and it has already integrated with the most common vendors in the space, including DART, Atlas, Invite Media, BrightTag, TARGUSinfo, DataLogix, and all of the majors. More importantly, AK can add any vendor you choose, quickly and easily without involving your IT department.

The AK Platform provides the following functions:

• End-to-end audience management: If your Ad Operations team is optimizing campaigns by just using impressions and clicks from DART, you are missing the most valuable asset you own – data! The AK Platform tracks and reports every known user attribute on every single campaign. AK reveals which publishers, attributes, segments, and data providers worked best, and which didn't so that you can design higher ROI campaigns moving forward.
• Easy-to-use UI: Easy-to-use UI tells you more than what happened; it automates the process of pulling multiple vendors together so that you are always only one click away to why it happened.
• Automated integrations: We've automated the syncing and integration process to a point where you receive automated discrepancy reports and integrate your dynamic CPMs into your campaigns.
• No conflicts of interest, AK does not arbitrage: We do not participate in the arbitraging of media or data. You arbitrage media, the AK Platform will make it more efficient. Real-world driven analytics were created by unbiased scientists (AK has no “dog in the hunt” since we do not buy or sell media and data). We are completely open and even have an open query tool for our customers direct into your data or into our product roadmap. We supply the technology; you focus on your business.
• Privacy controls: Includes an infrastructure that enforces your privacy policy.

For more information about AK solutions for customers and partners, contact an AK sales representative.