The demands on Agencies and Advertisers are growing, and time and resources are shrinking.  More and more is being asked in an increasingly complex and fragmented ecosystem. You need:

• The ability to pick and choose your vendors.
• A single view of the results from each vendor (e.g., bidded, non-bidded, direct, data cost, performance) in a simple dashboard to tell you what happened, every minute of every day.
• One-click access to raw logs and tools to mine the “what happened” data to figure out “why it happened.”
• Easy-to-use PowerPoint and Excel tools on top of the “why it happened” so you can easily produce the summaries and presentations for your clients (including automated discrepancy reports).
• Tools so that you can control the flow of information and data (including UI-based custom audience builders).
• Privacy controls that make it easy for you to adhere to the ever-changing privacy ecosystem.

The open AK™ Platform supports all of these functions, and it has already integrated with the most common vendors in the space, including DART, Atlas, Invite Media, BrightTag, TARGUSinfo, DataLogix, and all of the majors. More importantly, AK can add any vendor you choose, quickly and easily without involving your IT departments.

The AK Platform provides the following functions:

• End-to-end audience management: Turn events into profiles, profiles into audiences, and audiences into assets. The AK Platform offers the predictive tools, including multi-touch attribution analysis, to enable you to forecast your campaigns and tell you not only what you did, but what you should have done.
• Real-time dashboard: Easy-to-use dashboard tells you more than what happened; it automates the process of pulling multiple vendors together so that you are always only one click away to why it happened.
• Automated integrations: We've automated the syncing and integration process to a point where you receive automated discrepancy reports.
• Technology focus: We do not participate in the arbitraging of media or data. Real-world driven analytics were created by unbiased scientists (AK has no “dog in the hunt” since we do not buy or sell media and data). We are completely open and even have an open query tool for our customers direct into your data or into our product roadmap. We supply the technology; you focus on your business.
• Privacy controls: Includes an infrastructure that enforces your privacy policy.

For more information about AK solutions for customers and partners, contact an AK sales representative.