The demands on the Publisher are growing, and time and resources are shrinking.  More and more is being asked in an increasingly complex and fragmented ecosystem. You need.

• A data-neutral analytics and tracking platform to capture, manage, and leverage your publisher data to increase revenue.
• Tools that allow your Ad Operations team to be proactive, not reactive, and that give them the ability to optimize your campaigns using first- and third-party data.
• Easy-to-use PowerPoint and Excel tools so you can easily produce summaries and presentations for your clients (including automated discrepancy reports).
• Tools so that you can control the flow of information and data (including UI-based custom audience builders).
• Privacy controls that make it easy for you to adhere to the ever-changing privacy ecosystem.

The open AK™ Platform supports all of these functions, and it has already integrated with the most common vendors in the space, including DART, Atlas, Invite Media, BrightTag, TARGUSinfo, DataLogix, and all of the majors. More importantly, AK can add any vendor you choose, quickly and easily without involving your IT department.

The AK Platform provides the following functions:

• End-to-end audience management: If your Ad Operations team is optimizing campaigns by just using impressions and clicks from DART, you are missing the most valuable asset you own – data! The AK Platform tracks and reports every known user attribute on every single campaign. AK reveals which channels, user attributes, audience segments, and third-party data providers worked best, and which didn't so that you can design and implement higher ROI campaigns moving forward.
• Easy-to-use UI: Easy-to-use UI tells you more than what happened; it automates the process of pulling multiple vendors together so that you are always only one click away to why it happened.
• Automated integrations: The AK Platform plugs in with all the major third-party ad servers and data providers; AK does the work so you don’t have to.
• Data protection: AK protects your data by distributing it server-side without having to place tags on your pages and by tracking data usage by client and by campaign with all major trading desks and DSPs.
• No conflicts of interest, AK does not arbitrage: We do not participate in the arbitraging of media or data. Real-world driven analytics were created by unbiased scientists (AK has no “dog in the hunt” since we do not buy or sell media and data). We are completely open and even have an open query tool for our customers direct into your data or into our product roadmap. We supply the technology; you focus on your business.
• Privacy controls: Includes an infrastructure that enforces your privacy policy.

For more information about AK solutions for customers and partners, contact an AK sales representative.