AK Media Intelligence Platform Technology
Solving the data infrastructure problem.
The AK Media Intelligence Platform technology solves the following two main problems in the industry:
- Volume
- Cardinality
It is extremely hard to make actionable information available in real time on the Internet at scale. Data volumes can grow so large, and so quickly, that one is faced with a choice of existing technology and strategy. These include:
- Map reduce technology.
- Time and money spent on managing the ever-growing infrastructure to pursue the volume.
- Streaming and sampling.
- Inadequacy to address the long tail nature of Internet audiences (cardinality).
AK has devised a superior, extremely cost-effective approach to its technology to solve both the volume and cardinality problems. The patent-pending AK data store leverages the best of existing solutions, custom development, and industry-specific optimizations.
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Learn about AK technology and what makes it unique
AK Media Intelligence Platform Technology
A Walk-Through of the Technology
The analytics and tracking platform forms the backbone of all advertising operations. First and foremost, the platform provides the plumbing infrastructure to route, process, aggregate, log, store, and report on billions of events per day, with industry-defining transparency and granularity. Everything else comes next.