Overview
What we do and how we fit in the display ad ecosystem.

Aggregate Knowledge is a leading SaaS (Software as a Service) company delivering the campaign and audience analytics on which the world's largest advertisers make their digital media decisions across search, display, social, mobile, video, and eich media.

The AK™ Media Intelligence Platform offers a simple-to-use, interactive dashboard combining predictive analytics and multi-touch attribution for campaigns and audiences enabling marketers to take action on the insights gained. The patent-pending platform processes billions of Internet events in real time, stitching together data management, predictive analytics, and workflow across all mediums, pivoting off the user to unify, scorecard, and optimize data and media channels with industry-defining transparency and granularity.

We live by the following vision:

• What We Are: Media Intelligence Platform, which means we are the predictive audience analytics and campaign tracking layer that brings display, search, social, mobile and video analytics under one UI, all tied to your performance, including multi-touch attribution.
• Why We Exist: To make media accountable.
• What We Do: Empower our customers to maximize ROI on their digital media investment.
• How We Do It: Scalable infrastructure, pivoting off the user, to unify, scorecard, and optimize data and media channels with industry-defining transparency and granularity.
• What We Are Not: Network, data seller, media buyer, publisher, agency, black box.

How We Accomplish Our Vision

 

Core Strengths of the Media Intelligence Platform

What	Why It's Important
Insights: actionable and mulitchannel	Can handle all media channels: display, search, mobile, social, video, and IPTV Actionable insights for future media buying strategy; not just 'what happened.'
Data sourcing and integration	Any data source (first-, second-, third-party, CRM) More access to raw data than any other company Publishers willing to expose their data to AK (no arbitrage)
Technology, scale, and neutrality	Infrastructure capable of handling large volume; same-day home page takeovers on Yahoo! and MSN Largest deals in the space; 10B+ impressions/month and over 5B unique cookies in the last year alone Data neutral with no conflicts of interest; certified on all major publishers, including: Google, Yahoo!, MSN, AOL Works with multiple DSPs Easy implementation with one-click set-up in DFA

 

What We Do in the Display Ad Ecosystem

We provide analytics with actionable insights, as well as multi-touch attribution to help advertisers reach their desired audience at the highest ROI and to help publishers sell their audience to the highest bidder.

 

 

What You Want	What You DON'T Want
Actionable insights, or 'what to do about it.' Offline and online data. Transparency. Neutral technology provider.	Data without insights, or just 'what happened.' Online data alone. Black box. Competing interests.