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What We Do > Why Use the AK Media Intelligence Platform?

Why Use the AK Media Intelligence Platform?
You don't want to make media decisions without it.

Because you don't want to make media decisions without it!

You want to partner with a company:

You want a platform that:

The AK Media Intelligence Platform has the following core strengths:

What	Why It's Important
Insights: actionable and mulitchannel	Can handle all media channels: display, search, mobile, social, video, and IPTV Actionable insights for future media buying strategy; not just 'what happened.'
Data sourcing and integration	Any data source (first-, second-, third-party, CRM) More access to raw data than any other company Publishers willing to expose their data to AK (no arbitrage)
Technology, scale, and neutrality	Infrastructure capable of handling large volume; same-day home page takeovers on Yahoo! and MSN Largest deals in the space; 10B+ impressions/month and over 5B unique cookies in the last year alone Data neutral with no conflicts of interest; certified on all major publishers, including: Google, Yahoo!, MSN, AOL Works with multiple DSPs Easy implementation with one-click set-up in DFA

Be prepared now and for the future:


	Fact: Display will grow to $200 billion Are you able to handle concurrent homepage takeovers on the largest portals?

	Fact: First-party data will rule Are you prepared to bring offline data operated by major market service providers online?

	Fact: You will need multichannel actionable insights Are you getting actionable insights across display, search, social, mobile, video, and IPTV?

The AK Media Intelligence Platform drives the AK products to meet your needs:

Solution to meet your needs