The AK Media Intelligence Platform
A closer look at the platform

 

The open AK Media Intelligence Platform provides core strengths in:

• World-class analytics: It is imperative to provide analytics with actionable insights across all media sources including display, email, social, mobile, search, and video, to see true impact.
• Technology: The platform is capable of handling large volumes such as
  Yahoo! and MSN takeovers, and can handle all media, including display, search, mobile, social, video, and IPTV.
• Data sourcing and integration: You can use any data source, including first-, second-, and third-party, as well as CRM data. The platform has been certified with all major publishers, including AOL, Google (AdWords, AdX), Microsoft, Yahoo!, and nearly 2,000 others.
• Ease of implementation: Getting started can be as easy as a one-click setup in DFA. A dedicated account team is always available for support.
• Neutrality: The platform is data neutral with no conflicts of interest since we do not buy or sell media or data. In addition, it has been privacy certified with the established self-regulatory agencies including NAI, Evidon, and TRUSTe.

The AK Media Intelligence Platform is:

• A platform that connects the world's largest advertisers and agencies to the 'many-many' world, enabling a shift from an inventory-driven, one-way conversation to a user-driven dialog across different media.
• A media-neutral platform that pivots off the user to enable the buying, planning, and conversation to be wih an audience, not the inventory. Audience management tools and the infrastructure show the intersection of the audience, the inventory, and the creative.
• The first data-driven platform of its kind bringing real science to advertising measurement.
• The platform that makes media accountable by changing the way it's measured and empowering the dialog first.