Aggregate Knowledge is the first pure play analytics and tracking platform that combines audience management and multi-touch attribution.

Advertisers and agencies need a central repository to manage and exploit all of their data around a single view of the user. Collecting, normalizing, aggregating, storing, and making sense of billions of events require new technology that advertisers don't have. Only the behemoths of the advertising industry have such technology. Why would marketers ask the same networks that they buy media or data from to audit their campaigns?

• We provide agencies and advertisers with their own tools. 
  • No black box.
  • No 'trust-me' sales pitch.
  • Transparency; we use our technology, there is nothing to hide.
• As a neutral, analytics and tracking solution, the AK Platform goes well beyond tracking users on a website and provides a complete 360 degree view of the user across all of their touch points (advertiser website, CRM system, third-party data partner, DSP, and third-party ad server). That's where multi-touch attribution comes into play.
• The AK Platform is designed, from the ground up, to pivot off the user, turning billions of user events into granular and actionable insights on "what should I have done" across the entire conversion funnel.
• Analytics and tracking are critical components of today’s ad ecosystem. Agencies and advertisers cannot execute effectively without it.
  • The AK Platform provides automated, granular reporting, which previously didn't exist, to empower buyers and planners.
• Attribute-level reporting.
  • Anyone can say ‘young moms' did or did not perform. Only AK can show that the attribute 'female' within young moms is where most of the performance came from.
• Data is vast and overly complex. AK gives the tools to figure out what data to buy and what it’s worth.
  • Data is like key words. There are a lot of them and some data points will work for almost all campaigns. Today’s tools don’t show this level of granularity. AK has automated this process and has made it easy to see which 'keywords' work best.
• Today's last touch attribution model (LTAM) is antiquated and does not reflect the impact of the upper funnel on the outcomes measured in the lower funnel. Furthermore, the LTAM does not account for the reach and frequency goals of most brand advertisers. AK has custom attribution settings that allow every customer to create their own model.

Why AK?

• Third parties steal data and are untrustworthy. AK is the only player in the ecosystem with an unconflicted business model.
  • We don’t buy or sell media, and therefore buying or selling data has no value to us. Furthermore, AK has enabled advertisers to control their own data under their own domain. We focus on powering the infrastructure to pinpoint how data moves around, and we have automated the reporting and accountability functions to provide quick and easy actionable insights.
• AK has enabled user privacy tools to enforce advertiser level opt outs on a per customer basis.
  • We have the tools so our customers can enforce their own privacy.

AK Mission

Our mission is to make all media accountable. In essence, we are the FICO score of advertising:

• We pinpoint the value of what advertisers buy.
• We offer the tool that allows publishers to showcase their value.
• We answer the 'brand' value question of digital.
• We do all of this with respect and trust for consumers.

Find out more about trends and problems in the advertising market.

See how we help advertisers, publishers, and consumers.