The AK Media Intelligence Platform lets you capitalize on your user data.

• Who's controlling your data?
• Does another ad network manage your data?
• Do you buy third-party data? Does it work? How would you know?
• Are you smart about buying media?
• Do you buy media based on audience?

Own Your Own Data

Capture, warehouse, and normalize your data to optimize your campaign and build your business.

 

AK Does Not Buy or Sell Inventory or Data

The AK Media Intelligence Platform is a data-neutral analytics and tracking platform with no conflicts of interest. We don't buy or sell data, or compete in any way.

 

Buy Third-Party Data Smarter

Let the AK Media Intelligence Platform scorecard the data and push out reports on exactly what you are buying. Your auto intender data may fit into several categories and, therefore, you may be paying 2x what you had originally thought.

 

Find Your Users and Buy Media Smarter

Unlike ad servers such as DART, which give no insights on the actual users, the AK Platform lets you know your users. Even if you have 500 publishers, a single AK tag will identify where the users come from. Go beyond impressions and clicks; break down inventory to the attribute level to find high performing segments to maximize campaign performance.

 

Increase Revenue

Increase the value of your existing inventory, monetize your data, and let the largest online advertisers, agencies, and trading desks in the world forecast their campaign performance on your audiences.

 

Multi-Touch Attribution

The AK multi-touch attribution (MTA) model provides a flexible, accurate, and mathematically sound approach to obtaining a measure of attribution anywhere from within the purchase funnel. With it, you can evaluate the effectiveness of campaigns and ultimately make decisions to optimize your media spend.

 

Optimize Your Campaigns

Be proactive, not reactive with the patent-pending AK Media Intelligence Platform – the first pure-play analytics and tracking platform that combines audience management and multi-touch attribution to provide actionable insights. Granular analytics tools and reports give you a unified view of your data and media spend, opening new revenue streams.