Aggregate Knowledge provides advertisers and agencies with technology and services to make media accountable.
 
Disciplined Data: Making it SAFE for publishers

AK doesn't buy, sell, or trade audience data or media in any way. AK doesn’t run a network or an exchange of any kind. AK is a pure-play technology infrastructure company providing advertisers and agencies with the neutral analytics and tracking platform to make media accountable.

AK has no incentive to collect or store data.

As an official policy, AK will only work with pubisher data when specifically requested by an advertiser and explicitly permitted by the publisher in writing.

AK provides the trusted platform for agencies and advertisers to collect, distribute, and measure audiences acquired via contracts from third-party data partners and website owners.

The AK Platform provides granular access control to manage how and when advertisers can use data in compliance with data rights, consumer privacy, and regulatory principles.
 

Accountable Media: Making it VALUABLE to publishers

AK is one of few industry players able to support the custom attribution models necessary to highlight top-of-the-funnel publishers who should be rewarded for downstream conversions. The current ecosystem model (last click or last view) penalizes upper funnel/brand publishers.

AK provides the neutral analytics and tracking platform allowing advertisers to get a unified view of their campaigns across all their media and data channels with an unprecedented level of granularity.

By uncovering the true value of each media and data buy, the AK Platform gives media and data owners the credit they deserve.

AK's deep campaign and audience insights help advertisers buy more of the right data and match it with more of the right media.

Download our technical Tracking Pixel Q&A (PDF format) to see how we do this.